TREVOSE, Pa., Jan. 14, 2015 /PRNewswire/ -- Platinum Advertising is excited to present new senior corporate member Bill Rowland, who will serve as the chief sales officer (CSO).
As CSO, Rowland's role will include four central responsibilities: to establish a standard of effective sales and recruiting techniques across every Platinum office nationwide; to document offices' progress in order to ensure individual and group objectives are met; to create and communicate a well-defined standard of interacting with and engaging customers; and finally, to add value to Platinum's existing brand that will further unite the teams under the organization.
"Platinum Advertising is an impressive direct marketing organization with nearly 20 years of experience and a great deal of major accomplishments. The present leadership is unlike any other in energy sales business," stated Rowland. "Platinum is unique in that it still has enormous upside potential. My career experience lies primarily in growing businesses—small, medium and large—to become even farther-reaching than they already are and adding to their existing value. That is precisely what I intend to do at Platinum Advertising and I am privileged to be selected for such a grand responsibility."
Rowland co-founded a direct marketing company in 1999 that brought in more than $120 million in revenue. Today, it is valued at more than $100 million. He also had tremendous success with direct sales in the dynamic healthcare industry as well as doing significant work for several Fortune 500 companies, including those in the energy and telecommunications markets.
"Bill is highly acclaimed in the world of direct marketing," said Bill Siveter, president and CEO of Platinum Advertising. "His achievements have afforded him the ability to be discriminating in regard to the businesses with which he chooses to work. So, we are greatly humbled and thrilled that he has accepted the offer to work with our teams. We are confident that his presence, knowledge and innovative mindset will have a tremendous impact on Platinum's continued growth."
"I look forward to the challenge my role will bring with Platinum and to working with the fine entrepreneurs across the country," Rowland said. "Platinum Advertising continues to reach new heights every day because of their talented, dedicated corporate staff and the unparalleled resourcefulness that they bring to the industry and to the sales forces."
Contact: Michael Fino, Marketing Manager, 727-835-5555, Email
About Platinum Advertising, LLC
Founded in 1999, Platinum Advertising is a direct marketing firm that specializes in customer service, customer retention and customer acquisition. The organization prides itself on their focus and dedication to customers in addition to providing limitless opportunities for clients' growth. With a culture of pride, dedication and individual accountability, Platinum Advertising has continued to grow at a rapid and steady pace since its inception.
SOURCE Platinum Advertising