TREVOSE, Pa., May 26, 2015 /PRNewswire/ -- Platinum Advertising is pleased to welcome Luke Robinson as their new vice president of sales.
Robinson has more than 14 years of experience in the world of direct sales and has taken on successive responsibilities in each passing year. Before joining Platinum, he was the senior business developer for another first-class direct marketing company. There, his tasks were divided into two central categories, each with numerous and critical responsibilities: establishing and executing clear national sales strategies and continuing to build a book of business while exceeding existing clients' expectations.
"I'm delighted and enthusiastic to work for Platinum Advertising in this executive capacity because they are a power player in the direct sales field," stated Robinson. "I've previously had the pleasure to work with Bill Siveter, Platinum's CEO and with Bill Rowland, Platinum's chief sales officer (CSO) for a number of years prior to joining Platinum's corporate team."
Robinson will directly oversee several of Platinum's campaigns in addition to managing client relations and performing field duties. His central objective is to ensure that all campaigns' unique advantages are being exploited to the fullest potential in order to achieve maximum revenue for those clients.
"Success can and should be measured in a variety of ways," Robinson explained. "It is my responsibility to ensure clients are happy with Platinum's performance and also excited about future prospects we can deliver for them. Sales teams should be energized, motivated and anxious to work. Teams also need to feel appreciated and recognized for their results. Finally, Platinum Advertising should rely on me to not only generate revenue, but to increase the percentage of profitability created in each successive quarter. Only by continuously exceeding expectations, as I've proven to accomplish in past roles, will I know that I'm performing effectively."
Robinson has been awarded several highly competitive accolades during the course of his career for the successful sales channels he has built and for the policies he has helped put into effect. He has developed and managed hundreds of sales offices across the country and has led many district managers over the years. This resulted in millions of revenue dollars both for his employer and for each in their Fortune 500 clientele.
"Working with Luke over the past five years, I've come to admire his tremendous work ethic, creativity and persistence," said Bill Siveter, president and CEO of Platinum Advertising. "He is extremely analytical, a strong problem-solver and a powerful motivator. We are humbled that he has accepted an offer to work with us on the corporate team."
Stated Platinum's CSO Bill Rowland, "I've known Luke since he was a sales consultant, 11 years ago, working for a company that I previously owned He is extremely bright, motivated to succeed and has the talent to bring his goals into fruition. It didn't take him long to move from a consultant to a leadership position and soon after, into a director role. I could not be happier that we are working together once again and I look forward to seeing the enormous success he will bring to our clients and to our teams."
About Platinum Advertising, LLC
Founded in 1999, Platinum Advertising is a direct marketing firm that specializes in customer service, customer retention and customer acquisition. The organization prides itself on their focus and dedication to customers in addition to providing limitless opportunities for clients' growth. With a culture of pride, dedication and individual accountability, Platinum Advertising has continued to grow at a rapid and steady pace since its inception.
Michael Fino, Marketing Manager
SOURCE Platinum Advertising, LLC