PlattForm Announces Strategic Website Acquisitions to Control and Maintain Quality in the Education Inquiry Generation Space

LENEXA, Kan., March 12, 2012 /PRNewswire/ -- PlattForm, a leading Internet marketing and enrollment solutions provider for the postsecondary education industry and a division of Ad Venture Interactive, announced today that it acquired numerous website properties from Guider Media, an online inquiry generation company based in Stockholm, Sweden.

The company acquired more than 20 websites, including MBA-Online-Program.com, HomeStudyCourses.net and EducationAtlas.com. The websites involved in the acquisition predominantly serve online- and graduate-focused higher learning institutions offering advanced degree programs.

The acquisition continues PlattForm's ongoing efforts to acquire website properties, brands and the commitment to generate high quality inquiries for clients. Additionally, the acquisition allows PlattForm to increase the number of inquiry generation sites that include schools offering degrees at the Master's and doctoral levels.

"Quality has always been our priority. This acquisition allows us to expand our internal network of sites and continue to add more high-quality organic leads that our clients expect and deserve," said John Van Fleet, PlattForm's Chief Interactive Officer.

PlattForm is renowned throughout the education inquiry generation industry for the superior quality of its inquiries. Earlier this month, Leads360, the market-leading consumer sales platform, recognized PlattForm as a 2011 top performer for Lead Qualification in the education agency category. The second annual Leads360 2012 Lead Industry Report is an analysis of the inquiry industry and top inquiry generation firms.

"When it comes to inquiry providers in the education space, PlattForm is a trusted partner for us," said Marcelo Parravicini, Chief Marketing Officer of Post University. "The quality of their inquiries has always been superior. Given the recent struggles with quality in our sector, we're excited to see PlattForm taking the initiative with these website acquisitions to address current trends. They are doing all they can to ensure inquiry quality maintains or exceeds its present level."

For more information, please contact Kevin Kuzma, Director of Communications, at kevink(at)plattformad(dot)com or 913-601-2034.

About PlattForm

PlattForm Advertising (http://www.PlattFormAd.com) is a direct response agency specializing in postsecondary education marketing. With an internal staff of more than 400 industry experts, the Kansas City-based agency provides a range of services, including interactive inquiry generation; website marketing; digital media; search engine marketing; social media; media placement; and creative services, print and video production. In 2011, PlattForm was ranked by the Kansas City Business Journal as the No. 1 agency in total revenue in the Kansas City metropolitan area. PlattForm is a division of Ad Venture Interactive.

SOURCE PlattForm