Play18 Solutions Draws Enthusiastic Reception From Golf Course Owners

New Company Adds 10 Courses to Client List in the First Week After Launch

Dec 12, 2013, 13:30 ET from Play18 Solutions

NORTH CHESTERFIELD, Va., Dec. 12, 2013 /PRNewswire/ -- Riding a wave of momentum, Play18 Solutions has been chosen by 10 golf courses as clients in the first week since its launch, including six in the Myrtle Beach, S.C., area and others in Arizona, Georgia and Maryland.

Tradition Club at Pawleys Island and Wicked Stick Golf Links, a John Daly design, are among the new clients in the Myrtle Beach area.

Instead of the damaging barter system that currently dominates the online booking industry, Play18 Solutions utilizes a performance-based pricing structure that allows courses to keep their pricing structure intact while increasing profitability and improving customer management.

"Play18 Solutions has generated a buzz throughout the industry," said CEO Brett Darrow. "The enthusiasm for our product has been amazing. It's clear that golf course owners have been waiting for an alternative to a barter system." 

Formed after IBS, Inc., the leader in solutions software for private clubs, acquired T-Links and partnered with Quick 18, Play18 Solutions is a data-driven marketing and operations solutions company that allows semi-private, resort and daily fee courses to more efficiently drive rounds and revenue while allowing courses to retain control of their pricing structure, customer data and brand.

Play 18 utilizes a combination of T-Links cloud-based reservation system, IBS POS and online business intelligence tools coupled with Quick 18's digital marketing tools, to capture and utilize customer and sales data in highly effective, targeted marketing campaigns.  

About Play18 Solutions

Play18 Solutions is a data-driven marketing and operations solutions company serving the semi-private, resort and daily fee golf course industry. The Play18 Solution helps golf courses utilize their own customer data to drive increased rounds and revenue and significantly increase ROI from marketing. Play18 was created by the consolidation of IBS and Quick18, two software companies specializing in management solutions for semi-private, resort and daily fee golf courses. IBS, Inc., is a Richmond, Va.-based leader in club management software and Quick18 is a Phoenix, Ariz.-based leader in data-driven marketing with mobile, social and web-based solutions. For more information on Play18 Solutions visit us at

SOURCE Play18 Solutions