Play18 Solutions Recruits 110 New Courses In First 110 Days Of Operation

Rapid Growth Fueled By Enthusiasm From Scores of Golf Course Owners

Apr 02, 2014, 09:46 ET from Play18 Solutions

RICHMOND, Va., April 2, 2014 /PRNewswire/ -- Representatives of Play18 Solutions announced today that the performance-based software solution system has built a client list of more than 110 golf facilities in the company's first 110 days of operation.

Recent client additions include Brown Golf Management, Traditional Golf Properties, National Golf Management, Celebration Golf Management, Classic Golf Group, and Cornerstone Golf Partners.

The recent spate of new client signups has demonstrated great willingness among golf course owners and operators to optimize their tee sheets, marketing and operations, increasing affinity among their customers and maximizing direct revenue to the facility, rather than a third party. Play18 Solutions offers a revenue generation guarantee in lieu of a barter model to its clients.

"Our clients are intrigued by the fact that our system helps them increase rounds and revenue by acting not as a third-party, barter-driven aggregator, but rather a data-driven operations and marketing partner," said Play18 Solutions CEO Brett Darrow. "The momentum and positive feedback we have gathered in our first 100 days tells us that our system has real value to the golf industry, which is inspiring."

Play 18 combines a cloud-based reservation system, a category-leading Point-Of-Sale and online business intelligence system with high-powered, highly-targeted digital marketing tools. As a result, Play18 and its client facilities capture powerful customer and sales data that enables them to craft effective, efficient marketing campaigns that drive more rounds and revenue.

About Play18 Solutions
Play18 Solutions is a data-driven marketing and operations solutions company serving the semi-private, resort and daily fee golf course industry. The Play18 Solution helps golf courses utilize their own customer data to drive increased rounds and revenue and significantly increase ROI from marketing. Play18 was created by the consolidation of IBS and Quick18, two software companies specializing in management solutions for semi-private, resort and daily fee golf courses. IBS, Inc., is a Richmond, Va.-based leader in club management software and Quick18 is a Phoenix, Ariz.-based leader in data-driven marketing with mobile, social and web-based solutions. For more information on Play18 Solutions visit us at

SOURCE Play18 Solutions