LOS ANGELES, Aug. 5, 2011 /PRNewswire/ -- Playboy Enterprises, Inc. (PEI) today announced that it has reached an agreement with Manwin related to its TV and online businesses. The agreement provides that Manwin will be an operating partner for certain Playboy-branded online and entertainment businesses under the label Playboy Plus Entertainment. Under the terms of the agreement, PEI will retain oversight of brand management. Additional terms of the agreement were not disclosed.
Alta Loma Entertainment, Playboy's mainstream production company that develops, produces and distributes original content to television networks and film studios, will not be affected by this agreement.
Scott Flanders, chief executive officer of PEI, said: "This partnership is another major step in the evolution of Playboy from an operator of a range of media and licensing businesses to a brand management company. We began this process with the successful outsourcing of our publishing functions and later partnering to grow consumer-products licensing opportunities in Asia and Europe. In Manwin, we have found another strong and experienced partner, and believe that this agreement will benefit our customers, distributors and advertisers."
Fabian Thylmann, managing partner of Manwin, said: "There is no doubt that Playboy Enterprises has created a brand that is the epitome of sexy, fun indulgence. Manwin will help this prestigious name capture both TV and the digital age in the spirit in which it was created. Manwin's scale and expertise will catapult the brand in a way that will benefit all our partners, as well as Playboy fans."
The companies said that they are targeting to close the agreement as soon as possible.
About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.
Manwin is the leading international provider of high-quality adult entertainment, delivered through online, mobile and television media platforms. It is the owner of the largest network of adult websites in the world, with more than 50 million daily visitors. As an uncontested market leader in the online adult entertainment industry, Manwin has developed various in-house technologies with respect to HD video streaming and website optimization, which enables it to compete on a matchless playing field. Based out of Europe, Manwin headquarters are in Luxembourg, with management offices in Hamburg, Montreal and Los Angeles.
SOURCE Playboy Enterprises, Inc.