FT. LAUDERDALE, Fla., Nov. 28, 2014 /PRNewswire/ -- Pleasant Kids, Inc. (OTC: PLKD), today announced that the Board of Directors approved a stock buy-back program authorizing the Company to purchase the Company's common stock subject to SEC regulations, stock market conditions and corporate considerations.
The Company anticipates adopting a stock trading plan (the "Plan") established in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended (the "1934 Act"). Rule 10b5-1 allows companies to adopt written, pre-arranged stock trading plans when they do not have material, non-public information. The Company also anticipates that purchases under the Plan will be made in the open market, through block trades, or otherwise, and will be made in compliance with Rule 10b-18 under the Securities and Exchange Act of 1934. The actual amount of shares purchased will be based on 10% of the sales of our apple juice and water products through our online store. The Company expects the Plan to last for a period from January 1, 2015 until December 31, 2015. While the Company is not under any obligation to repurchase shares under this program, we are excited about this buy-back program and believe that it will enhance the value of the company to our shareholders.
"We believe this is a win-win for the company and its shareholders. The Company's newly launched apple juice, together with its water product, have the cash generation capabilities and substantial growth prospects to allow for a stock buy-back program. As we continue to invest in new business growth opportunities we believe the repurchase of our stock represents another attractive investment opportunity for us at this time," said Robert Rico, CEO of Pleasant Kids Inc. We are pleased as we have lowered our debt and paid off the convertible notes to Asher, Redwood, and JMJ Financial and will soon be finished with all of our convertible debt. We are committed to the reduction of our outstanding shares and will be exploring additional ways to add to those reductions. We will post the results of our buyback on a monthly basis as well as our transfer agent report to show the progress of our efforts. It is our goal to achieve a substantial reduction in our outstanding share structure through our buyback efforts and bring value back to our shareholders. In addition, there will be no reverse split of our common stock in 2015.
***Pleasant Kids Inc. is embarking on our first social media advertising campaign. We will be running direct to consumer advertisements with targeted demographics for our water and apple juice products. These efforts are aimed at increasing visits to our website and online store. Advertisements will begin with our Black Friday and Cyber Monday specials and will continue. We have engaged a social media marketing firm that will manage this campaign and provide analytics and results oriented reports on a ongoing basis that will allow us to continue our marketing in the most cost effective manner while achieving the desired results. We are counting on the success of our marketing efforts as this will boost sales and in turn allow for the success of our buyback program. In addition, we will also commence our targeted email marketing campaign that will begin in January 2015. Said Robert Rico " It is our top priority to bring awareness to our brand and increase sales through our online store. We intend to remain aggressive in our marketing and look forward to reporting sales results as it pertains to these effort."
***Our social media marketing strategies will begin with one of the biggest shopping weekends of the year. With Black Friday and Cyber Monday we will have the opportunity to get our brand in front of a massive audience at the perfect time. Our apple juice special of "buy 2 get 1 free" will be included in this advertisement as well as our standard free shipping offer. The timing of this was critical to our overall strategy and we will be marketing our brand very aggressively throughout this holiday season. Our products are available on Amazon.com and our website at http://www.pleasantkids.com as well as several retail locations that can be found under our store locator tab on the website.
***Special thanks to our loyal shareholders for without you none of this would be possible. We look forward to continued growth and achieving all of our goals.
About Pleasant Kids Inc.
Headquartered in Fort Lauderdale, FL, Pleasant Kids is America's premier supplier of naturally balanced alkalized spring water, "healthy water" and all natural apple juice for children. The company features copyrighted mascot characters along with our national "Where Healthy Begins" campaign promotes a healthy lifestyle and educates children on the benefits of our products. Additionally, all the products are eco-friendly, BPA free, Non-toxic, No Bisphenol A, and No Phthalates. Pleasant Kids Inc. owns and operates Pleasant Kids EXTRA, Inc. EXTRA manages the intellectual copyrights to the characters and makes them available for select and limited business development, sponsorship opportunities and licensing deals.
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THIS NEWS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS", AS THAT TERM IS DEFINED IN SECTION 27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE NOT PURELY HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE ANY STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS REGARDING THE FUTURE. EXCEPT FOR THE HISTORICAL INFORMATION PRESENTED HEREIN, MATTERS DISCUSSED IN THIS NEWS RELEASE CONTAIN FORWARD-LOOKING STATEMENTS THAT ARE SUBJECT TO CERTAIN RISKS AND UNCERTAINTIES THAT COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM ANY FUTURE RESULTS, PERFORMANCE OR ACHIEVEMENTS EXPRESSED OR IMPLIED BY SUCH STATEMENTS.STATEMENTS THAT ARE NOT HISTORICAL FACTS, INCLUDING STATEMENTS THAT ARE PRECEDED BY, FOLLOWED BY, OR THAT INCLUDE SUCH WORDS AS"ESTIMATE", "ANTICIPATE", "BELIEVE", "PLAN" OR "EXPECT" OR SIMILAR STATEMENTS ARE FORWARD-LOOKING STATEMENTS. FORWARD-LOOKING STATEMENTS CONTAINED IN THIS NEWS RELEASE INCLUDE STATEMENTS RELATING TO AS WELL AS THE RISKS SHOWN IN THE COMPANY'S MOST RECENT ANNUAL AND QUARTERLY REPORTS ON FORM 10-K AND FORM 10-Q, RESPECTIVELY, AND FROM TIME-TO-TIME IN OTHER PUBLICLY AVAILABLE INFORMATION REGARDING THE COMPANY. OTHER RISKS INCLUDE RISKS ASSOCIATED WITH THE REGULATORY APPROVAL PROCESS, COMPETITIVE COMPANIES, FUTURE CAPITAL REQUIREMENTS AND THE COMPANY'S ABILITY AND LEVEL OF SUPPORT FOR ITS PRODUCT DEVELOPMENT ACTIVITIES. THERE CAN BE NO ASSURANCE THAT THE COMPANY'S EFFORTS WILL SUCCEED AND THE COMPANY WILL ULTIMATELY ACHIEVE COMMERCIAL SUCCESS. THESE FORWARD-LOOKING STATEMENTS ARE MADE AS OF THE DATE OF THIS NEWS RELEASE, AND THE COMPANY ASSUMES NO OBLIGATION TO UPDATE THE FORWARD-LOOKING STATEMENTS, OR TO UPDATE THE REASONS WHY ACTUAL RESULTS COULD DIFFER FROM THOSE PROJECTED IN THE FORWARD-LOOKING STATEMENTS. ALTHOUGH THE COMPANY BELIEVES THAT THE BELIEFS, PLANS, EXPECTATIONS AND INTENTIONS CONTAINED IN THIS NEWS RELEASE ARE REASONABLE, THERE CAN BE NO ASSURANCE THOSE BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS WILL PROVE TO BE ACCURATE. INVESTORS SHOULD CONSIDER ALL OF THE INFORMATION SET FORTH HEREIN AND SHOULD ALSO REFER TO THE RISK FACTORS DISCLOSED IN THE COMPANY'S PERIODIC REPORTS FILED FROM TIME-TO-TIME WITH THE UNITED STATES SECURITIES AND EXCHANGE COMMISSION. THIS NEWS RELEASE HAS BEEN PREPARED BY MANAGEMENT OF THE COMPANY WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.
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SOURCE Pleasant Kids, Inc.