Pleasant Kids, Inc. Announces Shareholder Update

BURBANK, California, October 3, 2013 /PRNewswire/ --

Pleasant Kids, Inc. (OTCQB: NYBD) hereafter "AQUA" or "the Company" is pleased to provide this shareholder update.  On September 20, 2013, NYBD acquired Pleasant Kids, Inc., a Florida based company whose primary business is the manufacturing, marketing and distribution of naturally balanced alkalinized spring water for children 0-9 years in age.  The Company will provide healthy products to children around the world.  There are over 64 million children in the United States alone between the ages of 0 and 9 years old.  

ABOUT US

Pleasant Kids mission is to educate and make the consumption of drinking naturally balanced alkaline pH-8.0+ spring water fun for children!

The Pleasant Kids water product only utilizes natural alkalized spring water sourced in the United States with no chemical or ionization process.  In addition, Pleasant Kids uses BPA-Free (Bisphenol A) products for bottling to create a healthy clean alternative for children to consume alkalinized water.  The US FDA has already removed BPA from baby bottles, sippy cups and baby formula packaging.

Pleasant Kids has also developed a family of animated characters to help market Pleasant Kids water and educate through fun and informative messaging to children and their parents about healthier choices.  The Company will seek to utilize these characters to market Pleasant Kids water products and to license for broad media utilization through an animated series and game application.  The message delivered will always be directed to healthy choices to promote a better quality of life.  

Robert Rico, the NYBD and Pleasant Kids President and CEO, stated, "The idea for Pleasant Kids started with my four year old daughter asking me for baby water.  In my search, I discovered that there was no product directed to our children and Pleasant Kids water was born.  We have not only created the best possible water product for children but a fun and motivating message with our family of animated characters. We have our manufacturing and production resources in place and now our primary focus is to build distribution outlets to bring the product to market through; traditional retail distribution (supermarket and convenience stores), vending machines, co-branding relationships, distribution with national restaurant chains and direct marketing to build recurring revenues. This is truly an exciting time for Pleasant Kids and our shareholders."

The Company's Management would also like to take this opportunity to thank its shareholders for their continued support and provide these specific updates on business developments plans and achievements.

Agreements with bottling co-packers and spring water sources

The company has signed a bottling, logistic and warehousing agreement with an east coast co-packing facility, with a bottling capacity of 100,000 bottles per day.  The company is currently negotiating a west coast agreement for the western regional operations. 

The company has entered into an agreement with a natural spring source, with a capacity to fulfill our eastern regional commitments.  Our water is certified to meet our natural balanced pH 8.0+spring water guidelines.  

Distributors

The company is proud to announce that it has signed an agreement with a regional distributor with over 20 years sales, marketing and product placement experience in the beverage industry. Working closely with such industry leaders as Coca-Cola, Arizona Beverages and Fuze Beverages of South Florida.  

Under this agreement the distributor will first target the Orlando, Florida region to capitalize on the family and children entertainment market.  The Orlando area has over 11 million visitors per year and its home to Disney World, Sea World, Universal Studios theme park and Nickelodeon, giving the company an immediate nation wide brand exposure. The company is also in negotiations with national independent grocery wholesalers throughout the region. 

Launch of Pleasant Kids EXTRA, Inc.

Pleasant Kids has officially launched their licensing. merchandizing and business development division called Pleasant Kids EXTRA, Inc. The goal of Pleasant Kids Extra is to develop media and distribution outlets for our family of animated characters to both promoted the sale of Pleasant kids water as well as to develop ancillary revenue streams from an animated series, character licensing an possible game application.

Corporate Website Launched

The Pleasant Kids website provides an overview of the Company's operations, online shop and introductions to our copyrighted characters. The website also provides other valuable information such as links to our social media platform including Facebook, twitter, YouTube and contact details.

The site can be viewed at: http://www.Pleasantkids.com

The Company intends to provide further details regarding the development of its ongoing operations via press releases, social media updates and audited financials.

Mr. Robert Rico, CEO of Pleasant Kids, continues, "We are extremely pleased with the progress we have made to date, both commercially and operationally. We intend to quickly implement an aggressive growth program, to distribute our product, increase revenue and long term shareholder value.  This is just the beginning and I look forward to consistent monthly updates to keep shareholders fully informed on the Company's progress."

About The Company

Headquartered in Burbank, CA. Pleasant Kids is America's premium supplier of naturally balanced pH-8.0+ spring water for children. One of the company's fun features is our copyrighted characters. Our brand philosophy of Love, Happiness, and Joy sends a positive message to children of all ages. Additionally, all of our products are Eco-Friendly, BPA Free, Non-toxic, No Bisphenol A, and No Phthalates. Pleasant Kids, Inc. owns and operates Pleasant Kids EXTRA, Inc. EXTRA manages the intellectual copyrighted characters and makes them available for selected and limited business development, sponsorship opportunities and licensing deals.

Safe Harbor Statement

THIS NEWS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS", AS THAT TERM IS DEFINED IN SECTION 27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE NOT PURELY HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE ANY STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS REGARDING THE FUTURE.

EXCEPT FOR THE HISTORICAL INFORMATION PRESENTED HEREIN, MATTERS DISCUSSED IN THIS NEWS RELEASE CONTAIN FORWARD-LOOKING STATEMENTS THAT ARE SUBJECT TO CERTAIN RISKS AND UNCERTAINTIES THAT COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM ANY FUTURE RESULTS, PERFORMANCE OR ACHIEVEMENTS EXPRESSED OR IMPLIED BY SUCH STATEMENTS. STATEMENTS THAT ARE NOT HISTORICAL FACTS, INCLUDING STATEMENTS THAT ARE PRECEDED BY, FOLLOWED BY, OR THAT INCLUDE SUCH WORDS AS "ESTIMATE", "ANTICIPATE", "BELIEVE", "PLAN" OR "EXPECT" OR SIMILAR STATEMENTS ARE FORWARD-LOOKING STATEMENTS. FORWARD-LOOKING STATEMENTS CONTAINED IN THIS NEWS RELEASE INCLUDE STATEMENTS RELATING TO THE COMPANY'S PLANS TO ENTER INTO A MINING OPTION AGREEMENT WITHIN THE NEXT FORTY-FIVE DAYS. RISKS AND UNCERTAINTIES FOR THE COMPANY INCLUDE, BUT ARE NOT LIMITED TO, THE RISKS ASSOCIATED WITH MINERAL EXPLORATION AND FUNDING AS WELL AS THE RISKS SHOWN IN THE COMPANY'S MOST RECENT ANNUAL AND QUARTERLY REPORTS ON FORM 10-K AND FORM 10-Q, RESPECTIVELY, AND FROM TIME-TO-TIME IN OTHER PUBLICLY AVAILABLE INFORMATION REGARDING THE COMPANY. OTHER RISKS INCLUDE RISKS ASSOCIATED WITH THE REGULATORY APPROVAL PROCESS, COMPETITIVE COMPANIES, FUTURE CAPITAL REQUIREMENTS AND THE COMPANY'S ABILITY AND LEVEL OF SUPPORT FOR ITS EXPLORATION AND DEVELOPMENT ACTIVITIES. THERE CAN BE NO ASSURANCE THAT THE COMPANY'S EXPLORATION EFFORTS WILL SUCCEED AND THE COMPANY WILL ULTIMATELY ACHIEVE COMMERCIAL SUCCESS. THESE FORWARD-LOOKING STATEMENTS ARE MADE AS OF THE DATE OF THIS NEWS RELEASE, AND THE COMPANY ASSUMES NO OBLIGATION TO UPDATE THE FORWARD-LOOKING STATEMENTS, OR TO UPDATE THE REASONS WHY ACTUAL RESULTS COULD DIFFER FROM THOSE PROJECTED IN THE FORWARD-LOOKING STATEMENTS. ALTHOUGH THE COMPANY BELIEVES THAT THE BELIEFS, PLANS, EXPECTATIONS AND INTENTIONS CONTAINED IN THIS NEWS RELEASE ARE REASONABLE, THERE CAN BE NO ASSURANCE THOSE BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS WILL PROVE TO BE ACCURATE. INVESTORS SHOULD CONSIDER ALL OF THE INFORMATION SET FORTH HEREIN AND SHOULD ALSO REFER TO THE RISK FACTORS DISCLOSED IN THE COMPANY'S PERIODIC REPORTS FILED FROM TIME-TO-TIME WITH THE UNITED STATES SECURITIES AND EXCHANGE COMMISSION.

THIS NEWS RELEASE HAS BEEN PREPARED BY MANAGEMENT OF THE COMPANY WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.

For more information and all the latest from Pleasant Kids, Inc. Please contact customer service at 1-855-710-KIDS or visit http://www.pleasantkids.com

Email us at [email protected]

Pleasant Kids, Inc., 2600 West Olive, 5F, Burbank, CA 91505

SOURCE Pleasant Kids Inc.