Pleasant Kids, Inc. Finalizes Supply Purchase Agreement for 5.0 Million BPA Free Bottles as Key Milestone for Distribution Plan

BURBANK, California, October 10, 2013 /PRNewswire/ --

Pleasant Kids, Inc. (OTCQB: NYBD) hereafter "AQUA" or "the Company" is pleased to announce that the company has completed a manufacturing and supply purchase agreement for 5,000,000 BPA free 8oz bottles.  This agreement will ensure a vital key component in the logistical and manufacturing operations of the Company. With the understanding of the importance of supply chain replenishment to retailers and distributors, this is an important milestone to secure distribution for Pleasant Kids water to regional and national grocery and restaurant chains.  Under this agreement the Company has received its first 125,000 bottles of BPA free containers. This supply agreement allows for revenues of over $2,000,000.  

Pleasant Kids brand marketing is focused on providing a healthy alkalized water in BPA free bottles to children ranging from new born to 9 years of age.  This is a unique market position in which the Company believes that it has an early market entry advantage   Over 4 million babies are born in the US each year.  This represents a targeted market of over 36 million children and growing 4% annually.

Bottled water consumption in the United States is enjoying significant annual growth, up 6.7 percent in 2012 to $11.8 Billion.  In fact, 2012's consumption growth was the strongest it has been in five years.  In addition, per-capita consumption is up 5.3 percent in 2012, with every person in America drinking an average of 30.8 gallons of bottled water last year.  Bottled water increased in absolute volume more than any other beverage category in the U.S.

The Company has identified key retail sectors for product distribution, with mass merchandisers & club stores representing an anticipated 25% of product placement, 30% to grocery stores, 15% to convenience stores with health and natural product themes, 10% to drug stores, 20% food services sector.  The company will focus its initial sales and marketing roll-out in Florida and California. Costal regions in America currently represent 70% of all water sales. The Company expects that 60% of first year sales will be derived from the California branch.  This regional focus allows for better operating efficiencies and targeted regional advertising.

Mr. Robert Rico CEO stated, "Securing our logistics and supply chain allows for the next evolution of the Company to grow sales and revenue.  We have designed a marketing and sales strategy to establish contractual agreements with the nation's top grocery distribution associations.  This will ensure large-scale brand awareness of our premium product, warehousing and access to a vast network of grocery chains. As part of our agreement Pleasant Kids designed and manufactured its own custom 8oz mold. Our containers display our trademark name and copyrighted characters.  The Company is also planning special seasonal labels to promote holidays and special times of the year for our children. This is truly and exciting time for the Company and our shareholders"  

The Company is also expanding promotion to online sales through social media and affiliate marketing programs. As part of the promotional initiative the Company is offering free shipping on its 24 pack and 48 pack. Please visit the Company's online store at http://www.pleasantkids.com/store.html

About Pleasant Kids, Inc.

Pleasant Kids mission is to educate and make the consumption of drinking naturally balanced alkaline pH-8.0+ spring water fun for children!

The Pleasant Kids water product only utilizes natural alkalized spring water sourced in the United States with no chemical or ionization process. In addition, Pleasant Kids uses BPA-Free (Bisphenol A) products for bottling to create a healthy clean alternative for children to consume alkalinized water. The US FDA has already removed BPA from baby bottles, sippy cups and baby formula packaging.

Pleasant Kids has also developed a family of animated characters to help market Pleasant Kids water and educate through fun and informative messaging to children and their parents about healthier choices. The Company will seek to utilize these characters to market Pleasant Kids water products and to license for broad media utilization through an animated series and game application. The message delivered will always be directed to healthy choices to promote a better quality of life.

Safe Harbor Statement

THIS NEWS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS", AS THAT TERM IS DEFINED IN SECTION 27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE NOT PURELY HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE ANY STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS REGARDING THE FUTURE.

EXCEPT FOR THE HISTORICAL INFORMATION PRESENTED HEREIN, MATTERS DISCUSSED IN THIS NEWS RELEASE CONTAIN FORWARD-LOOKING STATEMENTS THAT ARE SUBJECT TO CERTAIN RISKS AND UNCERTAINTIES THAT COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM ANY FUTURE RESULTS, PERFORMANCE OR ACHIEVEMENTS EXPRESSED OR IMPLIED BY SUCH STATEMENTS. STATEMENTS THAT ARE NOT HISTORICAL FACTS, INCLUDING STATEMENTS THAT ARE PRECEDED BY, FOLLOWED BY, OR THAT INCLUDE SUCH WORDS AS "ESTIMATE", "ANTICIPATE", "BELIEVE", "PLAN" OR "EXPECT" OR SIMILAR STATEMENTS ARE FORWARD-LOOKING STATEMENTS. FORWARD-LOOKING STATEMENTS CONTAINED IN THIS NEWS RELEASE INCLUDE STATEMENTS RELATING TO THE COMPANY'S PLANS TO ENTER INTO A MINING OPTION AGREEMENT WITHIN THE NEXT FORTY-FIVE DAYS. RISKS AND UNCERTAINTIES FOR THE COMPANY INCLUDE, BUT ARE NOT LIMITED TO, THE RISKS ASSOCIATED WITH MINERAL EXPLORATION AND FUNDING AS WELL AS THE RISKS SHOWN IN THE COMPANY'S MOST RECENT ANNUAL AND QUARTERLY REPORTS ON FORM 10-K AND FORM 10-Q, RESPECTIVELY, AND FROM TIME-TO-TIME IN OTHER PUBLICLY AVAILABLE INFORMATION REGARDING THE COMPANY. OTHER RISKS INCLUDE RISKS ASSOCIATED WITH THE REGULATORY APPROVAL PROCESS, COMPETITIVE COMPANIES, FUTURE CAPITAL REQUIREMENTS AND THE COMPANY'S ABILITY AND LEVEL OF SUPPORT FOR ITS EXPLORATION AND DEVELOPMENT ACTIVITIES. THERE CAN BE NO ASSURANCE THAT THE COMPANY'S EXPLORATION EFFORTS WILL SUCCEED AND THE COMPANY WILL ULTIMATELY ACHIEVE COMMERCIAL SUCCESS. THESE FORWARD-LOOKING STATEMENTS ARE MADE AS OF THE DATE OF THIS NEWS RELEASE, AND THE COMPANY ASSUMES NO OBLIGATION TO UPDATE THE FORWARD-LOOKING STATEMENTS, OR TO UPDATE THE REASONS WHY ACTUAL RESULTS COULD DIFFER FROM THOSE PROJECTED IN THE FORWARD-LOOKING STATEMENTS. ALTHOUGH THE COMPANY BELIEVES THAT THE BELIEFS, PLANS, EXPECTATIONS AND INTENTIONS CONTAINED IN THIS NEWS RELEASE ARE REASONABLE, THERE CAN BE NO ASSURANCE THOSE BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS WILL PROVE TO BE ACCURATE. INVESTORS SHOULD CONSIDER ALL OF THE INFORMATION SET FORTH HEREIN AND SHOULD ALSO REFER TO THE RISK FACTORS DISCLOSED IN THE COMPANY'S PERIODIC REPORTS FILED FROM TIME-TO-TIME WITH THE UNITED STATES SECURITIES AND EXCHANGE COMMISSION.

THIS NEWS RELEASE HAS BEEN PREPARED BY MANAGEMENT OF THE COMPANY WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.

For more information and all the latest from Pleasant Kids, Inc. Please contact customer service at 1-855-710-KIDS or visit http://www.pleasantkids.com

Email us at [email protected]

Pleasant Kids, Inc., 2600 West Olive, 5F, Burbank, CA 91505

SOURCE Pleasant Kids Inc.