Plex and Fandango Turn Movie Discovery Into Theatrical Ticket Sales

New integration creates a direct path from discovery to purchase, giving studios and advertisers a new
way to reach high-intent moviegoers

LOS ANGELES, Oct. 15, 2026 /PRNewswire/ -- Plex, the global streaming platform for discovering, watching and connecting around entertainment, and Fandango, the nation's leading online movie ticketer, today announced an integration that creates a direct path from movie discovery to theatrical ticketing by allowing users to purchase tickets as they explore films on Plex. For studios, distributors and advertisers, the collaboration creates a new way to drive ticket sales at the point of discovery.

Starting today, Plex users in the U.S. will see a Fandango ticketing option on title pages for movies currently playing in theaters, allowing them to click through to Fandango to find showtimes and purchase tickets. The integration also enables direct attribution through Kochava, giving studios and advertisers greater visibility into how campaigns and audience engagement translate into ticket sales.

Plex users make more than 100 million streaming decisions each month, with more than 45 million users creating watchlists. Combined with search, ratings and cross-platform viewing, these signals give Plex insight into audience intent, while Fandango's reach across 31,000 U.S. screens provides a direct path from discovery to ticket purchase

"Our vision is to make Plex the place where people can discover what to watch, regardless of where that content lives. Fandango lets us extend that experience to all theatrical releases in the U.S., giving fans an easy way to act once they find a movie they want to see," Scott Olechowski, Chief Product Officer and Co-Founder at Plex. "For studios and advertisers, we're also creating a more measurable path from discovery to purchase, helping marketers understand which campaigns are converting, so they can use those insights to make their media work harder."

"Plex has a unique view into what movie fans are actively considering, from what they're searching for to what they're watching across services," said Jerramy Hainline, EVP, Fandango. "By connecting those discovery signals with Fandango ticketing, we're making it easier for fans to turn that interest into a trip to the theater, while giving studios and advertisers a more direct, measurable path to ticket sales."

Fans can purchase tickets on Fandango now via watch.plex.tv. Visuals available here.

About Plex

Plex is the social entertainment app made for movie and TV lovers, available in more than 180 countries and territories. It brings discovery, community, and free streaming together in one place, making it easier to enjoy everything entertainment has to offer. Discover what's streaming across platforms and playing in theaters, see what friends are watching, swap recommendations, and keep track of everything on your watchlist. Plus, stream thousands of free movies and shows, watch hundreds of free live TV channels, rent premium new releases, and organize and stream your own personal media collection.

Plex. Your watch starts here. For more, visit watch.plex.tv or follow @plex.tv on X, Facebook and Instagram.

About Fandango 
Fandango is the premier digital destination for movie and TV fans, delivering entertainment experiences across discovery, ticketing, reviews, and at-home streaming. Serving more than 50 million unique visitors monthly, Fandango is the leading online movie ticketer across more than 31,000 U.S. movie screens, operates Rotten Tomatoes, the world's leading entertainment review platform, and offers a premium video-on-demand service featuring more than 300,000 new-release and catalog movies and TV shows, including one of the industry's largest selections of 4K UHD titles. The portfolio also includes Fandango1, which provides exhibitors with a modern, cloud-based cinema operating platform that powers ticketing, concessions, loyalty, payments and more for cinema locations worldwide and Fandango FanClub, which gives fans access to exclusive perks and rewards. Fandango helps fans discover, watch, collect, and enjoy entertainment wherever and whenever they choose.

SOURCE Plex, Inc.