Plivo Shatters Cloud Industry Pricing for Outbound SMS Messages

Connecting More Than 1,600 Networks in 200+ Countries, Plivo Sets the Standard in Quality, Reliability, and now, Price

Aug 25, 2015, 09:00 ET from Plivo

SAN FRANCISCO, Aug. 25, 2015 /PRNewswire/ -- Plivo, a cloud API platform and a global carrier services provider for voice calls and SMS, today announced that it has significantly dropped the price of outbound SMS messages for the highest traffic countries on its global network. Already recognized as a market leader for SMS quality and deliverability, Plivo will lower prices by 42 percent, on average, making Plivo the most cost-effective and reliable cloud-based SMS provider and leaving traditional telecom services several generations behind. 

Cloud SMS services have gained measurable traction among businesses and consumers seeking a way to connect to global networks while avoiding upfront costs and long-term contracts. When compared with traditional telecom, many cloud telecom providers are able to supply higher-quality, and often more affordable, voice & SMS connectivity. Plivo, however, stands alone thanks to the industry's most robust, scalable and fully-featured cloud API platform and, as of today, the lowest price point for cloud SMS on record. Plus, with the recent addition of 150 more direct connections to local carriers, Plivo is now connected to more than 1,600 networks representing more than 200 countries. 

As always, inbound SMS is free for all 19 countries in Plivo's coverage area. A sampling of countries within the Plivo global network and their corresponding per message outbound SMS rate can be found at:

"Delivering this level of quality and price improvement to businesses was an absolute necessity to drive the industry forward, but could only be realized through months of carrier quality testing, contract negotiations, automating quality assurance measures, and improving infrastructure efficiencies," said Venky B., co-founder and CEO of Plivo. "Having done all of the due diligence, the time for disruptive improvements is now. We take our commitment of quality seriously and, as we grow, we will continue to bring more direct local carrier connections and pass on the savings to our customers." 

In addition to the overall SMS price drop, Plivo is also simplifying pricing for all networks within a country. Customer feedback has made clear that a standard competitive price for all networks within a country allows businesses to better forecast their usage and ROI. So, whenever possible, Plivo provides an "all network" price for each country. "As a hosted SMS and voice broadcasting and surveying provider, our business is dependent on powerful, reliable and cost-effective global SMS capabilities, and that's precisely what Plivo supplies," said Augustus Diraviam, founder of CallHub ( "Plivo is a valuable partner to CallHub not just as our chosen API platform, but as a like-minded business that consistently seeks to cut costs for our company and customers. Plivo's very competitive global SMS rates enable CallHub to supply high-impact, measurable marketing campaigns and polling initiatives without demanding long-term commitments or premium fees."

Current Plivo customers are able to access the new price structure immediately. Those using other providers can contact Plivo to port their existing SMS phone numbers and take advantage of the new rates.

About Plivo
Plivo turns telecommunications into business advantage by driving quality up and costs down. From today's fastest-growing enterprises to the world's largest telecom operators, disruptive companies like Netflix, Mozilla and Pagerduty turn to Plivo for advanced, cost-effective communications capabilities that help them address the complex business processes and workflow challenges necessary to deliver innovation. Plivo's proven carrier services and cloud API platform provide true global carrier connectivity with the highest quality cloud-based Voice & SMS capabilities – all at an affordable price and without the usual complexity. More information can be found at

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