PLNDR Verge Fashion Flash Sale App Hits 1M Download Milestone in Just 14 Months

Members-Only Streetwear Boutique App Generates Nearly Half of Sales for Karmaloop Brand

Nov 27, 2013, 08:00 ET from

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BOSTON, Nov. 27, 2013 /PRNewswire/ -- Flash sale phenom today marked the 1 million download milestone for its exclusive, members-only streetwear shopping app, which now generates 40 percent of total sales for the verge culture premium boutique in just over a year since it launched last August.

Already more than half of all visits to come via mobile device, helping to make it and the Karmaloop powerhouse network one of the top 100 e-retailers in the world. Offering direct access to limited-time sales of up to 80 percent off leading premium streetwear brands, as well as weekly app-exclusive sales and promotions, the PLNDR app peaked as one of the Top 3 apps in its category in the iTunes Store and Top 25 in Google Play within months of launch.

"We're super excited with how well the app is performing as we head into the holiday season. It proves how vital the mobile connection is with our members," said Feng Chang, head of mobile strategy for PLNDR. "We want to be wherever they are, and the app puts our killer deals on the hottest brands right at your fingertips with a fast, simple checkout process that won't slow you down."

Now with more than 3.6 million members and growing, PLNDR expects the app to generate 50 percent or more of its sales in 2014, fueled by organic, social and ad-driven download and engagement growth. The company has also found its app users return to shop four-times more often and purchase more than browser-based visitors, and the app accounts for 15 percent of new PLNDR member sign-ups.

In addition to its fast, seamless on-the-go shopping experience, the PLNDR app also delivers personalized offers to members via push notification and the app launches directly from PLNDR email promos via deep-links. Not only can PLNDR app users search and browse by top brands and categories, but they also enjoy fast, one-touch checkout via PayPal, Quick Buy, and soon, Google Wallet.

"PLNDR has always been about creating an awesome member-centric experience where they run the show—our members pick the product, write for our blog, appear in our commercials and more," states Leandrew Robinson, the founder of PLNDR. "This app is about giving them more of what they want: no-nonsense access anywhere, anytime to the deals and brands they love."

About PLNDR (pronounced "plunder"), owned by, is a members-only men's and women's "flash sale" online boutique that hosts limited-time sales of more than 80 percent off on the best in premium apparel, footwear and accessories by leading lifestyle and streetwear brands. The site debuted in May 2010 and is the fastest-growing segment in the family, with 4 million visitors per month. To date, PLNDR has established ongoing partnerships with more than 400 brands including top-sellers like Crooks & Castles, Obey, WeSC, Black Scale and Billabong and boasts a current membership count of more than 3.6 million.