PocketBook e-Readers a Hot Trend for Winter Holidays

Dec 01, 2010, 18:39 ET from PocketBook-USA

OVERLAND PARK, Kan., Dec. 1, 2010 /PRNewswire-USNewswire/ -- According to the National Retail Federation, holiday sales are expected to approach $450 billion this year. The association also reports that more than 47 percent of shoppers plan to buy books for those on their holiday lists.  And this year, many will turn to e-readers for the book lover on their lists.

"Buying new releases today can be costly, but when you buy the PocketBook e-reader edition, it generates major savings," says Leon Sheiman, marketing and sales manager for PocketBook-USA. "Our products come with access to a library of more than 250,000 books that people can download for free."

Pocketbook offers three different models (the PocketBook Pro 602, the PocketBook Pro 902 and the PocketBook IQ) and sells more than 50,000 units per month worldwide. The primary difference between the 602 and the 902 models are the screen size and battery, while the IQ offers a number of different features including a seven-inch color TFT touch screen with WiFi and Bluetooth connectivity.

PocketBook e-readers are competitively priced without sacrificing quality and are available for purchase online and from kiosks that are beginning to sprout in retail shopping malls across the nation.  

The entire PocketBook product line will be on display at the 2011 Consumer Electronics Show at Booth 36271 in the South Hall of the Las Vegas Convention Center.  For additional information online, please visit www.pocketbook-usa.com or call Leon Sheiman at 913-549-6635.

About PocketBook-USA

PocketBook was founded in 2007 with the goal of developing the ideal electronic reading device that fulfills all of its users' desires. Each month, more than 50,000 PocketBook multifunctional e-readers are sold in more than 20 countries, making PocketBook one of the world's top five producers of electronic reading devices. PocketBook is the best selling e-reader in Eastern Europe and number three in Western Europe. With software design based on Linux, the company focuses on developing innovative devices, accessories and content. PocketBook designed the world's first e-reader with a factory-installed language translation dictionary and was the first to support text-to-speech in 24 languages. PocketBook has branches in the U.S., Germany, France, China and Russia, and distributes multifunctional electronic reading devices throughout Europe, the Middle East, Asia, North America and the CIS (former Soviet Union).

Economy still impacting shoppers. October 2010.

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SOURCE PocketBook-USA



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