Pokemon-featuring "Isetan Store" Coming to "Shinjuku City"

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Aug 10, 2017, 01:00 ET

TOKYO, Aug. 10, 2017 /PRNewswire/ --

- "POKEMON x ISETAN" Collaboration Project -

Isetan Mitsukoshi Holdings Ltd. announced on August 10 that it will operate a virtual "Isetan Store" in collaboration with Pokemon at Isetan Shinjuku Main Store from August 16 to August 21.

Pokemon's journey began 21 years ago in Japan with its first video games, "Red" and "Green," released on Game Boy in 1996. Kids that played the first Pokemon are now adults. New generations of fans are emerging and Pokemon is constantly evolving to new stages. Isetan Shinjuku Main Store in Tokyo is collaborating with Pokemon for the first time by merging Isetan into the world of Pokemon.

"Shinjuku City" is a fictional town, also known as the "Intersection of Trends and Styles." It is a town where different types of latest products, such as fashion and food items, come together. Located at the center of "Shinjuku City" is "Isetan Store," where thrill-seeking Pokemon trainers can enjoy shopping for limited-edition Pokemon merchandise and visiting the secret lounge that serves special Pokemon-themed treats. So much fun awaits you at "Isetan Store" in "Shinjuku City."

Original press release (English): http://prw.kyodonews.jp/prwfile/release/M102762/201708084494/_prw_PR1fl_WAw1IbOd.pdf

1. Details of POKEMON x ISETAN
- Period: Wednesday, August 16, to Monday, August 21
(Closes at 6 p.m. on the final day)
- Venue: 7th Floor, Main Building, Isetan Shinjuku Main Store

2. Special features of the event
"Team ISE-DAN", "Team ISE-DAN Lounge"
Team ISE-DAN is the villainous syndicate that travels around the world in search of goods of the highest quality. In their secret lounge at Isetan Store, customers can enjoy ISE-DAN team members' favorite food that they have encountered in their adventures around the world.

In its Lounge, Team ISE-DAN serves up its favorite meals and drinks from its adventures around the world. You can enjoy taking pictures of yourself as the boss of Team ISE-DAN at the Photo Spot.

Original Merchandise:
For Pokemon trainers who are not only strong but also stylish!

(Image: http://prw.kyodonews.jp/opn/release/201708084494/?images)

SOURCE Isetan Mitsukoshi Holdings Ltd.