Political Mastermind and Strategist JJ Rendon Once Again the Driving Force Behind Juan Manuel Santos' Land-Slide Victory in Colombian Presidential Election

Jun 22, 2010, 15:52 ET from Ethical Trade

Another Historic Win for Political Mastermind JJ Rendon as Juan Manuel Santos Wins the Colombian Presidential Election

BOGOTA, Colombia and WASHINGTON, June 22 /PRNewswire-USNewswire/ -- Last night's majority win by Colombian President-Elect Juan Manuel Santos and campaign strategist JJ Rendon is being called a political triumph, as the mastermind of the political campaign, JJ Rendon, once again succeeded against significant odds in a similar fashion to his dramatic win in this year's Honduran presidential election.

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JJ Rendon, known as one of the top political strategists in the world, has gained international attention for his rapid and highly effective campaigns across Latin America. His latest victory in Colombia marked the guru's second presidential campaign in less than 8 months, making him legendary for his ability to succeed even in the most difficult campaigns. His unprecedented success rate for presidential campaigns is an impressive 22 wins with only 2 losses in 23 years.

The Colombian presidential race placed Antanas Mokus, the Parte Verde candidate, against Parte U candidate Juan Manuel Santos.

The decision to bring JJ Rendon to the President-Elect's U party campaign came at a time of crisis, and having JJ Rendon take over as campaign strategist saw a rapid and highly significant positive turn-around for the Santos Campaign.

Following formulas crafted from eastern philosophy, historical precedent and trend forecasting, JJ Rendon has quickly gained a position as one of the most successful political strategists of all time, making his mark on Latin America by winning 22 presidential races.

The secret to his success is known to be his ability to assess the opposition's weakness, and to develop a strong connection with voters throughout the country. This was evident in this week's Colombian presidential election.


Last night's Colombian election saw a record turnout as the triumphant President-Elect saw 8.8  million votes (a record for Colombia) during a normally difficult voting period. As the President-Elect stated during his official speech, "Today it rained all day, and we had the world cup. The Colombians showed up in record numbers -- part of JJ Rendon's strategy."

The highly successful "unity" plan for Colombia became the theme of the Santos campaign, uniting the Colombian nation under one party for the advancement of Colombia. The plan included stronger security, national identity, job creation, economic upturn, aggressive anti-terrorism and drug trafficking programs and most importantly a transparent government and respectful foreign relations in particular with Venezuela and Ecuador.  

International press and media are reporting the win as an upset and a turn around victory for the Santos campaign, and today in Colombian media the local press are counting this as one of the most unifying and successful presidential races in Colombian history.


JJ Rendon (known as 'JJ') has been considered a master of strategy in the political arena. Because of this, he is one of the most respected political strategists in the world. Known for his exceptional knowledge of social science philosophy, JJ Rendon applies techniques from historical reference as well as highly adaptive modern strategy. He is known as the master of the art of political war.

He has been a political strategist for over 23 years and in that time he has racked up an impressive number of victories. Campaigns in 2010 have secured winning presidential campaigns for Colombian President-Elect Juan Manuel Santos and Honduran President Porfirio Lobo Sosa.

This release was sent out by Ethical Trade on behalf of Latin American News/Richard Griffiths.

SOURCE Ethical Trade