Polk Selected by Automotive Distribution Network to Supply Vehicles in Operation Information

ADN's Network Intelligence solution to be powered by Polk VIO data

Apr 23, 2010, 19:51 ET from R. L. Polk & Co.

SOUTHFIELD, Mich., April 23 /PRNewswire/ -- R. L. Polk & Co. announced today that it has been selected by the Automotive Distribution Network™ (ADN) – the umbrella organization for Parts Plus, Independent Auto Parts of America, Auto Pride, and CMB Network – as its partner to provide light, medium, and heavy duty vehicles in operation data to its members. A multi-year agreement between the two organizations was signed earlier this week.

Key to ADN's members will be the utilization of Polk VIO data in the newly created Network Intelligence™ inventory management system, the data warehouse solution being developed by Activant Solutions® Inc. and ADN.

"Polk is excited to have been chosen as ADN's light and heavy duty VIO provider," said Mark Seng, vice president, aftermarket and commercial vehicle sales and client services for Polk.  "In addition, the Network Intelligence solution which is powered by Polk data will provide crucial, real-time information to more effectively manage members' inventory across the network. It's a real game-changing solution, and we're proud to have been selected by ADN."

Polk's VIO data is based on a census of all vehicles currently registered in the U.S. and Canada. The data is compiled quarterly and covers all passenger cars and trucks. Information is compiled for all 50 states and is available by geography, vehicle information and historical data. Use of Polk's VIO data helps to ensure effective inventory efficiency and overall management.

"We saw Polk as the vendor most suited to providing value to our membership due to its leadership position in providing inventory and product management data solutions to the aftermarket," said Mike Lambert, president of the Network. "We are excited to be working with Polk."

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.

About Automotive Distribution Network

Operating under the brands of Parts Plus, IAPA, Auto Star, Auto Pride, CMB, and Network Products, The Automotive Distribution Network is one of the largest and most diverse program groups in the automotive aftermarket.  For more information, contact Bob Barstow at Network Headquarters, 3085 Fountainside Drive, Suite 210, Germantown, Tenn., 38138. (901) 682-9090.

SOURCE R. L. Polk & Co.