popchips® adds Ketchup Flavour to Award-winning Snack Line

New flavour debuts in Canada at Loblaws

TORONTO, Feb. 14, 2013 /CNW/ - popchips inc., the innovative popped snack company, is excited to announce the newest addition to its award-winning line of snacks - ketchup flavoured popchips, which will debut at Loblaws starting February 15. With a bold, sweet ketchup taste, and a hint of tang at the finish, the newest flavour is sure to become one of Canada's favourite snacks.

"We continue to be amazed at the reaction snackers have to our brand, and have been thrilled with our growth in Canada," said co-founder and CEO, Keith Belling. "Canadian snackers have been clamouring for more of their favourite flavours, with ketchup at the top of the list."

popchips, one of the fastest growing snack brands in North America, created a new category of popped snacks with its delicious, guilt-free option to the fried (unhealthy) and baked (undelicious) choices lining the snack aisles. Since launching in 2007, popchips has been winning awards and acclaim, and has developed a passionate following among trendsetters, moms, sports enthusiasts and celebrities alike. Fans include global pop star Katy Perry, who is not only the newest face of the brand but also an investor, popchips' president of pop culture, Ashton Kutcher, Heidi Klum, Jillian Michaels and Sean (Diddy) Combs.

Thanks to the magic of popping, popchips have all the flavour and less than half the fat of fried potato chips. What's left out are a lot of calories and all the fake colours and flavours (and greasy fingers) that give snacking a bad name.

popchips are available at over 2,000 retail stores throughout Canada, including Loblaws, Shoppers Drug Mart, London Drugs, Sobeys and Metro. popchips' new ketchup flavour hits shelves at  Loblaws in a 23 gram single serve bag and an 85 gram share bag starting February 15. To find a retailer near you, and to learn about other taste-bud popping flavours, pop over to popchips.ca.

about popchips®:
popchips®, one of the fastest growing snack brands in North America and the U.K., is a naturally delicious line of popped chips with all the flavour and less than half the fat of fried chips. popchips has been winning awards and acclaim since its launch in 2007 and has a growing list of celebrity fans and investors, led by social media pioneer and popchips'  president of pop culture, Ashton Kutcher, along with Katy Perry, the new face of the brand.

popchips are now sold at over 20,000 retailers across North America and the U.K., including Whole Foods, Loblaws, Shoppers Drug Mart, Safeway, Kroger, Target, Wegmans, Waitrose and select Costco locations, and online in the U.S. at store.popchips.com. For more information about the company and its products, pop over to popchips.ca, become a fan on Facebook or follow us on Twitter.

Twitter: @popchips
Facebook: www.facebook.com/popchips
Website: www.popchips.ca

SOURCE: popchips