popchips® launches across the uk

SAN FRANCISCO, March 1, 2012 /PRNewswire/ -- popchips, inc., one of the fastest growing snack brands in the u.s., announced today it is popping across the pond to launch its innovative line of snacks in the uk. the naturally delicious line of popped chips will be available for british snackers at waitrose, the uk's most popular premium supermarket chain, along with other specialty retailers.

popchips has created a new category of popped snacks  with its delicious, guilt-free option to the fried (unhealthy) and baked (undelicious) choices lining snack aisles. since launching in 2007, popchips has been winning awards and acclaim as the "best snack" and "best chip" and as one of "america's hottest brands." the brand has a passionate following among u.s. and canadian trendsetters, moms, sports enthusiasts and celebrities alike. fans include ashton kutcher (the company's president of pop culture), heidi klum, patrick dempsey, jillian michaels, sean (diddy) combs and bruno mars.

"we're excited to have the chance to launch popchips in the uk," said waitrose buyer, rob hues.  "waitrose is always looking for new, innovative products, and we're sure our customers will be popping packs of popchips into their trolleys."

the uk launch will continue to build on the momentum and growth popchips has seen since its inception.  according to nielsen, popchips was the fastest growing potato chip in the u.s. during 2011 (among the top 50 potato chip brands), growing over 110 percent. popchips has built its brand through innovative marketing that combines local grassroots programs, influencer marketing and social media to drive trial, awareness and buzz, one snacker at a time.

"the growing popularity of our brand continues to astound us," said co-founder and ceo, keith belling. "we're thrilled to be partnering with waitrose, the leading premium supermarket with almost 300 stores across the uk." 

popchips are now available at over 20,000 retailers across north america, including whole foods, safeway, target, kroger, wegmans, loblaws, costco, and other independent and specialty chains, as well as on amazon.com. for more information on popchips, please visit popchips.com, or popchips.co.uk.     

popchips® is the top selling line of popped chips and among the fastest growing snacks in the u.s.  popchips, inc. was formed in 2007 to bring new flavor and real innovation to the snack aisle.  thanks to the magic of popping, popchips offers a snack so tasty and crispy that you won't even notice it's (we hesitate to say) healthier. popchips are available at over 20,000 retailers across north america, including whole foods, safeway, target, kroger, wegmans, loblaws and select costco locations. for more information, pop over to popchips.com. and to get the latest updates, become a fan on  facebook or follow us on twitter.

SOURCE popchips, inc.