popchips® partners with procamps to provide healthier snacks to over 20,000 kids at summer sports camps

SAN FRANCISCO, May 7, 2013 /PRNewswire/ -- today, popchips® announced a partnership with procamps' squad of world-class athletes to provide popchips' lineup of award-winning snacks to campers and attendees in over 20 u.s. cities.

thanks to the partnership with procamps, an international event management company that assists professional athletes in developing personal youth sports camps, campers will experience fun and educational activities with a professional athlete while learning how to enjoy a more nutritious and active routine off the court or field. procamps are led by an exciting list of professional athletes including carmelo anthony, reggie bush, dwight howard and eric decker.

"we are thrilled to share popchips with thousands of campers across the united states this summer," said michael parisi, svp of marketing for popchips. "the opportunity to partner with procamps and their impressive list of athletes, helps us reinforce our commitment to encouraging a healthier lifestyle, including physical activity and a well-balanced diet."

the camps which kicked off last weekend with arian foster in pearland, texas, run through september and support kids grades k-8. each camp features skill contests, drill stations and lectures, along with a lunch complemented by a range of healthier snacks provided by popchips.

"it is an honor to be involved with the procamps 2013 program this summer," said roddy white wide receiver for atlanta. "the opportunity to spend a day inspiring kids to lead healthier and active lifestyles is priceless. i'm excited to have popchips as a partner in the camps."

"we are extremely excited to partner with popchips and provide thousands of campers with a healthier snack at our camps this summer," adds senior vice president of procamps worldwide, eric liebler

procamps 2013 roster include:

• aaron hernandez – new england
• adrian gonzalez- los angeles
• arian foster- houston
• buster posey- san francisco
• carmelo anthony- new york
• coach bill self –kansas  
• david freese- st. louis
• dwight howard- los angeles
• dwyane wade- miami
• eric decker / demaryius thomas- denver
• gordon hayward- utah
• jason taylor- miami
• jason witten- dallas
• jonathan stewart – carolina
• justin tuck- new york
• kevin durant- oklahoma city
• kevin love- minnesota
• larry fitzgerald- arizona
• matt forte - chicago
• matt ryan- atlanta
• patrick willis- san francisco
• reggie bush- detroit
• rob gronkowski- new england
• roddy white- atlanta
• ryan howard- philadelphia
• ryan tannehill- miami
• steph curry/ dell curry- golden state
• taj gibson- chicago

for more information on how to be a part of one of these exciting camps near you, please visit www.procamps.com

about popchips®
popchips®, one of the fastest growing snacks brands in north america and the uk, is a naturally delicious line of popped chips with all the flavor and half the fat of fried chips. popchips has been winning awards and acclaim since its launch in 2007 while garnering a passionate following among trendsetters, moms, sports enthusiasts, and celebrities alike. popchips fans include katy perry, ashton kutcher, jillian michaels, and sean (diddy) combs

popchips are now sold at over 30,000 retailers across north america and the uk, including whole foods, safeway, kroger, target, wegmans, loblaws and select costco locations, and online at store.popchips.com. for more information about the company and its products, pop over to popchips.com, become a fan on facebook or follow us on twitter @popchips.

about procamps
since 1998, procamps has developed, managed and operated sports camps and related events on behalf of professional athletes and coaches. over 100 of the world's most recognizable professional athletes and coaches have trusted procamps to operate their personal camps. annually, thousands of kids, parents and coaches attend 80+ camps finding inspiration, building confidence and getting up-close and personal with their heroes. each camp focuses on education, well-being and fun, as well as community goodwill. additionally procamps has created and executed custom events for fortune 500 brands. for more information please visit www.procamps.com

SOURCE popchips