popchips™ spices up snack aisle with launch of new jalapeno flavor

SAN FRANCISCO, Aug. 3, 2011 /PRNewswire/ -- popchips inc., the all-natural popped snack company, is making it easier for snackers to spice up their snack life with the debut of its newest "popstar" – jalapeno popchips.  

(Photo:  http://photos.prnewswire.com/prnh/20110803/NY44958 )

"we've been getting so many requests for jalapeno popchips, but had to make sure to strike the right balance between the fresh flavor and spicy heat of green jalapeno peppers," said co-founder & ceo keith belling.  "and we're excited to give our snackers just what they're looking for – an all-natural, deliciously spicy snack that's not too hot to handle."  

never fried (unhealthy), never baked (undelicious), popchips start with the finest all-natural ingredients and are popped using heat and pressure.  all that's added is a flavorful blend of all-natural seasonings for a delicious snack with less than half the fat of fried chips, fewer calories, and none of the trans fat, fake colors, flavors or preservatives (or greasy fingers) that give snacking a bad name.  

snackers are increasingly looking for healthier and delicious snacking options, especially as reports such as the recent harvard study published in the new england journal of medicine find that fried potato chips are among the leading causes of weight gain in america.

jalapeno popchips will start hitting store shelves in august, and will be available in a 3 oz. share and a single serve pack. and if you don't want to get up from your chair, you can order jalapeno through popchips' online store at http://store.popchips.com (or on amazon.com).  to find a retailer near you and learn about other taste-bud popping flavors, pop over to popchips.com.  

popchips™, an all-natural line of popped chips, is among the fastest growing u.s. natural snack brands.   popchips, inc. was formed in 2007 to bring new flavor and real innovation to the snack aisle.  thanks to the magic of popping, popchips offers a snack so tasty and crispy that you won't even notice it's (we hesitate to say) healthier. popchips are available at the leading supermarkets and natural food stores throughout north america, including whole foods, safeway target, krogers, wegmans, loblaws and select costco locations. for more information, pop over to popchips.com.  and to get the latest updates, become a fan on  facebook or follow us on twitter.

SOURCE popchips inc.