Popghum to Support World Wildlife Fund

For every bag of Popghum - Organic Popped Sorghum sold, Popghum will donate approximately 5% from the sale to WWF to support their global conservation efforts.

Oct 07, 2010, 17:15 ET from Popghum

WASHINGTON, Oct. 7 /PRNewswire/ -- Popghum today announced a new campaign to support World Wildlife Fund, the world's leading conservation organization. The company will donate approximately 5% from the sale of every bag sold to WWF to help support their core mission, which is to protect the future of nature.

Popghum will introduce new packaging in support of the campaign that will feature the WWF logo, images of endangered species WWF works to protect, and a short narrative describing the plight of the animals.

"We are very excited to work with Popghum to help raise money to support our efforts," said Terry Macko, Vice President and Chief Marketing Officer, World Wildlife Fund. "Popghum is clearly dedicated to finding ways to raise money to help save wildlife and their habitats.  Moreover, this new packaging will help teach people about the issues endangered species face, which is an important step toward building a future in which humans live in harmony with nature."

"Working with an organization like WWF was an important goal for me when I founded Popghum.  I actually drafted Popghum's mission to require it to donate part of its profits to help save the environment," said Dan Gadra, CEO of Popghum. "I am very pleased that WWF chose to partner with us."

Popghum's assortment of organic popped sorghum snacks can be seen in stores around the US in the coming weeks, and is available now online at shop.virginiaspecialtyfoods.com.

About Popghum

Popghum is the original organic popped sorghum.  It's like popcorn, only better.  It's smaller, crunchier, nuttier, sweeter, and it has no hulls to get stuck in your teeth or gums!  Learn more at www.popghum.com.

About World Wildlife Fund

WWF is the world's leading conservation organization, working in 100 countries for nearly half a century. With the support of almost 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change. Visit www.worldwildlife.org to learn more. 

SOURCE Popghum