NEW YORK, Aug. 26, 2019 /PRNewswire/ -- POPSUGAR (www.POPSUGAR.com), the leading global lifestyle brand for women, announced today the winners of its new beauty awards, Power Your Pretty. With winners across 14 categories, the annual awards mark a comprehensive and innovative approach to the best additions to the beauty landscape in the calendar year. Marking an industry first, POPSUGAR's Power Your PrettyAwards match category winners to interests and personality types, developing a playful service-oriented approach.
POPSUGAR reaches a monthly audience of 300M across channels and beauty is among its largest categories. Leaning on its editorial expertise, honest reporting, and deep audience understanding, POPSUGAR's beauty leadership developed the Power Your Pretty Awards to direct POPSUGAR Beauty fans to the outstanding products that are most recommended. POPSUGAR editors road-tested 1,600 products across categories and narrowed them to game-changing must haves. Next, they tailored their choices to suit a diverse range of needs, skin types, hair textures, budgets, personal expression, and desires, creating a new editorial tentpole for POPSUGAR.
"I am so thrilled to announce the launch of the annual POPSUGAR Power Your Beauty Awards," said Lisa Sugar, POPSUGAR founder and president and self-proclaimed beauty junkie. "The POPSUGAR audience is devoted to our beauty reporting, and they turn to us as a trusted source for advice and expertise about a topic we truly love. We created our beauty awards through our unique playful and purposeful editorial lens, focused on our reader at all times. Our goal is to introduce the vetted and well-tested products we love to our audience. With the Power Your Pretty Awards, we are true beauty matchmakers!"
Below, please find the 2019 inaugural Power Your Pretty award winners, with five product winners per category, as well as the Readers' Choice Award for Brand of the Year, voted on and selected by the large and engaged POPSUGAR audience:
About POPSUGAR Inc.: POPSUGAR Inc. is the leading digital lifestyle brand for women globally. The company reaches young women through its digital media brand,POPSUGAR; its quarterly subscription box,POPSUGAR Must Have; its makeup line,Beauty by POPSUGAR, and thePOPSUGAR Collection at Kohl's; and the large-scale festival POPSUGAR Play/Ground. POPSUGAR delivers positive and purpose-driven content spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 300M readers across its platforms and one in two millennial women in the United States.
POPSUGAR Inc. operations internationally include Australia, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit corp.popsugar.com.