Porsche x SMEG: A New Collection Driven by Passion, Refined by Design

Inspired by Porsche's motorsport heritage and SMEG's design legacy, two iconic brands come together to celebrate form, function, and the emotional power of design

• Two legendary brands: Porsche and Smeg - united by a commitment to innovation, precision, and timeless aesthetics.
• Design with Soul, Performance with Purpose: Inspired by Porsche's motorsport heritage and Smeg's design legacy, celebrates form, function, and the emotional power of iconic design.
• The 917 Salzburg Collection: With 1,970 limited-edition pieces each, the Salzburg Red SMEG fridge and coffee machine—each individually numbered—honors Porsche's first overall win of the 24h of Le Mans and speak to those who value exclusivity and storytelling through design.
• Carrara White Metallic and Shade Green Metallic Collections: Signature Porsche finishes—like Carrara White Metallic, Shade Green Metallic, and matte black accents—are reimagined across SMEG's most beloved fridges, kettles, toasters and blenders.

STUTTGART, Germany and GUASTALLA, Italy, Oct. 15, 2025 /PRNewswire/ -- In a bold celebration of heritage, innovation, and design excellence, Porsche and SMEG unveil a groundbreaking collaboration that redefines the intersection of automotive prestige and home lifestyle. This partnership brings together two iconic brands—each a symbol of performance, craftsmanship, and timeless style—to create a limited-edition collection of kitchen appliances that speak to the soul of design lovers and automotive enthusiasts alike. The collection consists of the FAB28 Refrigerator in multiple design editions, Automatic Coffee Machine with Steam Wand, Retro-Style Blender, Retro-Style 7-Cup Electric Kettle, and Retro-Style 2-Slice Toaster.

Two legacies, one vision.
United by a passion for timeless design, technical mastery, and uncompromising quality, Porsche and SMEG have crafted a unique capsule collection that transcends the ordinary, blending the thrill of the racetrack with the sophistication of modern living.

"At the heart of this collaboration lies a shared philosophy: to craft objects that are not only functional but also emotionally resonant. Porsche, with its legacy of engineering excellence and motorsport triumphs, and SMEG, renowned for its timeless appliances and Italian design flair, have come together to create a collection that is as bold as it is beautiful," says Stefan Büscher, CEO of Porsche Lifestyle Group.

"At SMEG, we believe in creating products that bring joy through design and performance," says Vittorio Bertazzoni, Chairman of SMEG. "Collaborating with Porsche has allowed us to push the boundaries of what a kitchen appliance can represent. This collection is a tribute to craftsmanship, to legacy, and to the beauty of everyday rituals."

Honoring Porsche's first overall victory at the 24h of Le Mans

The Porsche x SMEG collection is anchored by a limited-edition series inspired by the legendary Porsche 917 KH in its iconic Salzburg livery—the car that secured Porsche's first overall victory at the 24 Hours of Le Mans in 1970. The collection includes a striking red FAB28 refrigerator and a matching Automatic Coffee Machine with Steam Wand, each limited to 1,970 numbered units. These pieces are more than appliances—they are design statements, infused with motorsport heritage and crafted for those who appreciate the extraordinary.

The collaboration extends into two additional exclusive ranges, finished in Carrara White or Shade Green—distinctive Porsche hues interpreted through the lens of Italian design. Featuring a curated suite of SMEG's most beloved appliances, each piece is refined with signature Porsche design cues: matte black accents, subtle striping, and clean, sculptural silhouettes.

From the roar of the racetrack to the quiet hum of a morning ritual, Porsche and SMEG deliver a new chapter in functional luxury. The Porsche x SMEG collection comprises the following items:

Limited Edition 917 Salzburg Red Collection

• FAB28 Refrigerator — The FAB28 Refrigerator in limited edition 917 Salzburg Red is the most exclusive of the Porsche x SMEG fridge range. Only 1,970 numbered items are available, each identified by a metal plate certifying its uniqueness. The limited edition refrigerator celebrates the historic win of the Porsche 917 KH Salzburg at the 24 Hours of Le Mans in 1970, driven by Hans Herrmann and Richard Attwood. The signature SMEG fridge is fully customized with Porsche 917 KH Salzburg livery elements: the colour is 917 Salzburg Red, the iconic Porsche stripe runs across the door and both sides of the refrigerator and the number 23 lollipop echoes the starting number of the 1970 Le Mans winning Porsche. The handle design is thoughtfully proportioned to the fridge dimensions to ensure a harmonious design and, as well as the SMEG logo, it is matte black to add character to the aesthetic. Even the interior profiles are customized with a darker finish, resembling the external black details. The result is a statement-making SMEG product elevated with Porsche heritage elements.
• Automatic Coffee Machine with Steam Wand (BCC12) — Exclusively available in limited edition Salzburg Red, the Automatic Coffee Machine is the most exclusive small domestic appliance in the Porsche x SMEG collection. Only 1,970 numbered units are available worldwide, each marked with a metal plate certifying its uniqueness. This edition celebrates the legendary victory of the Porsche 917 KH Salzburg at the 1970 24 Hours of Le Mans. The coffee machine's body is finished in 917 Salzburg Red with the historic starting number 23 and Porsche lettering displayed on the side — a nod to the historic race car. Black matte accents, from the frontal panel to the steam wand and drip tray, mirror the bold details of Porsche's design heritage. Beyond design, this machine delivers professional-level coffee at the touch of a button. It features a built-in coffee grinder, ensuring every cup starts with freshly ground beans. Compact yet powerful, every detail balances style and functionality. The Porsche x SMEG 917 Automatic Coffee Machine with Steam Wand in Salzburg Red combines racing heritage with coffee craftsmanship, making every cup an experience.

Carrara White Metallic and Shade Green Metallic Collections

• FAB28 Refrigerator —The SMEG FAB28 refrigerator is customized with Porsche design elements. The product features a special door and handle design that mirrors the Porsche 911 GT3 RS. The handle design is thoughtfully proportioned to the refrigerator size to ensure a harmonious design. Additionally, it comes in the recognizable Carrara White Metallic or Shade Green Metallic, with the Porsche stripe running across the door and both sides of the product. The handle and SMEG logo, in matte black, add character to the aesthetic. Even the interior profiles are customized with a darker finish, resembling the external black details.
• Retro-Style 2-Slice Toaster (TSF01) — Combining bold design and functionality, the Retro-Style 2-Slice Toaster is inspired by the style of the 1950s. It features the signature Porsche stripe across a Carrara White Metallic or Shade Green Metallic body and refined details like matte black accents and a custom-numbered control knob. With six toasting levels, it ensures perfect crispness every time, along with three versatile functions: Reheat to warm toasted slices, Defrost for frozen bread, and Bagel to toast only one side. More than just an appliance, it's a design piece that blends SMEG's timeless elegance with Porsche's bold, sporty spirit, adding style and character to any kitchen.
• 7-Cup Electric Kettle (KLF03) — Ideal for preparing any hot drink, it combines SMEG's 50s style with Porsche's iconic design. It features the signature Porsche stripe across the Carrara White Metallic or Shade Green Metallic body, with matte black accents on the handle, base, and spout. Custom numbering on the temperature gauge and Porsche-inspired icons add distinctive touches. With a 1.7L capacity — enough for 7 cups — it suits both solo moments and gatherings. The "Soft Opening" lid ensures smooth use, and the removable stainless steel limescale filter keeps water clean. The 360° swivel base allows flexible positioning, and the kettle automatically switches off at 212°F for safety.
• Retro-Style Blender (BLF03) — A practical and stylish kitchen tool, the Retro-Style Blender perfectly pairs SMEG's 1950s style with Porsche's clean and sporty design, bringing functionality to any countertop. The Retro-Style Blender features the Porsche stripe on its Carrara White Metallic or Shade Green Metallic body, with matte black accents across various elements, including the control knob, base, and jug details. Custom numbering adds a subtle Porsche touch. Four manual speed levels and three pre-set programs — Smoothie, Green Smoothie, and Ice-Crush — deliver reliable results, while the Pulse function, with three intensity levels, allows for more control. Cleaning is simple thanks to the auto-clean function, and the lid's built-in measuring cup lets you add ingredients safely during blending.

The Porsche x SMEG collection is available beginning October 15th exclusively through SMEG flagship stores and authorized dealers worldwide, Porsche Design Shops and selected Porsche Centers, both brands' official online platforms (smeg.com and shop.porsche.com)  as well as select design and concept stores.

Main technical features include:

FAB28 Refrigerator

• Available in 917 Salzburg Red, Carrara White Metallic and Shade Green Metallic
• 270 L total net volume
• 244 L fan-assisted refrigerator
• 26 L static freezer
• Both sides internal LED lighting
• Double fresh food drawers

Automatic Coffee Machine with Steam Wand (BCC12)

• Available in 917 Salzburg Red
• 19-bar pump pressure and thermoblock system for consistent brewing extraction
• Built-in coffee grinder
• Stainless steel steam wand
• Removable drip tray
• Multi beverage: 6 coffee drinks, hot water function and steam function

Retro-Style 7-Cup Electric Kettle (KLF03)

• Available in Carrara White Metallic and Shade Green Metallic
• 1.7L/7 cups capacity
• Stainless steel body
• Lid with soft opening mechanism
• Automatic shut-off when reaching 100°C/212°F
• Removable limescale filter
• 360° swivel base

Retro-Style 2-Slice Toaster (TSF01)

• Available in Carrara White Metallic and Shade Green Metallic
• 6 different toasting levels
• Stainless steel body
• 3 cooking functions: defrost, bagel, reheat
• 2 wide extra slots featuring automatic centering
• Automatic pop-up of the slices
• Removable crumb tray for easy cleaning

Retro-Style Blender (BLF03) 

• Available in Carrara White Metallic and Shade Green Metallic
• 1.5L/6 cups jug in Tritan™ Renew
• 4 manual speed levels
• 3 preset programs: Smoothie, Green Smoothie and Ice-Crush
• Auto-clean function for efficient cleaning
• Lid with measuring cup

About the Porsche Lifestyle Group
The Porsche Lifestyle GmbH & Co. KG was founded in 2003 and is a wholly owned subsidiary of Porsche AG. Dr. Ing. h.c. F. Porsche AG, Stuttgart, and Porsche Design Management GmbH, Salzburg, combined their accessories, apparel, and sporting goods sales in the design and licensing business to form the Porsche Lifestyle Group. The company's mission is to offer the Porsche lifestyle beyond the automobile to people who follow their dreams. Porsche Lifestyle conveys Porsche's fascination and mythos into various spheres. Under the Porsche umbrella, the brands Porsche Design, Porsche Lifestyle, and Studio F. A. Porsche pool their strengths in the Porsche Lifestyle Group. Although they share the same DNA and the same heritage, these three independent business units have distinct brand profiles and business models. More information at press.porsche-design.com.

For regular updates on Porsche Lifestyle, please follow:
Instagram: instagram.com/porsche.lifestyle
Facebook: facebook.com/porschelifestyle
LinkedIn: linkedin.com/company/porschelifestylegroup
YouTube: youtube.com/@porsche.lifestyle 

About SMEG
Founded in 1948, SMEG, whose name stands for "Smalterie Metallurgiche Emiliane Guastalla", is a proudly Italian company now in its third generation of the Bertazzoni family. Renowned for responsibly manufacturing creations that combine technology and style, SMEG produces high-performance appliances made from quality materials for the domestic, professional and medical sectors. Created by SMEG S.p.A., our products are sold worldwide in SMEG Flagship stores, high-end department stores, exclusive specialist retailers and the official online store (smeg.com).
For more information, visit smeg.com  

For regular updates on SMEG, please follow:
Instagram: @smegusa
Facebook: facebook.com/SmegUSA
LinkedIn: linkedin.com/company/smeg
YouTube: youtube.com/user/Smegusaofficial

Rights of use for images: Smeg S.p.A.
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Responsible for editorial content: Smeg S.p.A.

SMEG USA Media Contact:
Eleni Fritz
Rachel Kay Public Relations
a FINN Partners Company
469-834-0433
[email protected]

Porsche Lifestyle USA Media Contact:
Caroline Bates
Battalion PR
914-462-7674
[email protected]

SOURCE SMEG USA