Porter Novelli to Launch International Rescue Committee's Displaced Podcast Series
NEW YORK, April 9, 2018 /PRNewswire/ -- Global public relations leader Porter Novelli (PN) announced today that the agency will partner with the International Rescue Committee (IRC) on a strategic communications campaign to launch and promote the organization's newly created Displaced podcast series.
Displaced is hosted by Ravi Gurumurthy, IRC's Chief Innovation Officer, and Grant Gordon, IRC's Director of Innovation Strategy, and is produced in partnership with the Vox Media Podcast Network. The premiere episode of Displaced, on April 10, will feature an interview with former Secretary of State Madeleine Albright.
"We're excited to work with the IRC and their partners," said Ravi Sunnak, executive vice president of sustainable development goals and social impact at PN. "Porter Novelli's commitment to taking an advanced look at social issues and building purposeful work, makes us a great fit for this campaign."
The engagement includes implementing an integrated approach to communications where the PN team will leverage their expertise to amplify the series across earned, paid and owned channels. They will also put on a series of in-person events at IRC partner and other locations, working with some of the podcast guests.
"Displaced explores the backstories and beliefs of leading humanitarians, advocates and policymakers who are working to solve crises and conflicts across the globe," said Gurumurthy. "We look forward to working with the Porter Novelli team on raising visibility around this series."
About Porter Novelli
Porter Novelli is a global public relations agency born from the idea that the art of communication can advance society. Over 45 years ago, we opened our doors – and people's eyes and minds – for brands driven to make a positive impact. Today, we are a global agency with the entrepreneurial spirit of boutique specialists. We continue to build that bridge between purpose and business imperatives, and believe that a healthy bottom line can also make a remarkable impact. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public Relations Group (NYSE: OMC) is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
About the International Rescue Committee
The International Rescue Committee responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is at work in over 40 countries and 28 offices across the U.S. helping people to survive, reclaim control of their future, and strengthen their communities. Learn more at www.rescue.org and follow the IRC on Twitter & Facebook.
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