LOS ANGELES, Sept. 23, 2011 /PRNewswire/ -- PostRelease, a content marketing platform that enables agencies and brands to broadcast its sponsored content to targeted audiences has been awarded Most Progressive Internet Company at the 2011 Internet Marketing Association (IMA) awards. The accolade recognizes organizations of all sizes for their expertise and effectiveness in utilizing a wide range of Internet marketing activities.
"We're honored to receive first place at the prestigious IMA awards," said Tyler Tanaka, VP of business development for PostRelease. "PostRelease allows advertisers and brands to unlock and extend the value of the massive amounts of marketing content they create. This one-of-a-kind product not only enables existing advertiser-generated content to be delivered to relevant content sites and communities with scale and relevancy, PostRelease allows advertisers to accurately measure the results of their content marketing. It really takes content marketing to a new level."
PostRelease helps companies reach targeted audiences via relevant forums, blogs and content sites. The product enables companies to insert their content through sites that have opted to receive this information as sponsored posts, extending the value of existing content by delivering it within the content well of relevant sites. The results are click rates that are 5-10 times greater than display ads.
The PostRelease system automates relevancy matching, content distribution, and tracking of results. The distribution of the content is also automatically optimized based on the placement's click-rates. Advertiser content may consist of embedded videos, images, and multiple lines of text. PostRelease provides all the flexibility and control of display advertising with the engagement and relevancy of content.
For further information on PostRelease and its offerings please visit www.postrelease.com.
PostRelease (www.PostRelease.com) is a comprehensive content marketing platform that provides companies and brands with a simple, scalable way to reach audiences with text, images, embedded video and other valuable content that is automatically distributed and published on relevant websites, forums and blogs. PostRelease provides marketers with a medium by which they can tell a deeper story about a brand, product or service. It also provides a premium revenue stream for the content-rich website, blog and forum publishers who opt-in to the PostRelease network.