LAGUNA NIGUEL, Calif., April 28, 2011 /PRNewswire/ -- Power Balance today announced it is the presenting sponsor of 16 2011 Rock 'n' Roll Marathon Health and Fitness Expos, including this weekend's Country Music Marathon & 1/2 Marathon Health & Fitness Expo in Nashville, TN. The brand was created out of the principle that the founders wanted everyone, no matter what their level of activity, to maximize their potential. Power Balance will be the exclusive presenting sponsor of 16 race weekend Health and Fitness Expos for one of the world's premier active lifestyle events.
Through 2011, Power Balance will sponsor the two-day Expos, featuring the latest in running technologies, fitness apparel, health and nutrition information, in addition to providing race packets to participants. As part of the partnership, Power Balance will be featured in all online, marketing and press materials relating to the Expos, as well as in select national, regional and local event advertising.
"Becoming the presenting sponsor of the Rock 'n' Roll Marathon Series Health and Fitness Expos is the result of overwhelmingly positive feedback we have received from elite and amateur runners alike," said Josh Rodarmel, co-founder of Power Balance. "We are delighted to take the logical next step in the endurance sports world."
Named CNBC's 2010 "Sports Product of the Year," Power Balance is a favorite among elite athletes, including Drew Brees, Derrick Rose, Lamar Odom and Shane Victorino.
"In 16 markets across the country, Power Balance will be able to reach a broad base of athletes through this Expo sponsorship," said Scott Dickey, President of Competitor Group, Inc. "We're pleased to have them as a partner and see it as a great fit, as our Health & Fitness Expos are the perfect place for showcasing new and innovative products that participants can try for themselves."
In just fourteen years, the Rock 'n' Roll Marathon Series has developed into one of the world's premiere running events. Providing a unique twist on the standard race format, live bands play along each mile of the course, creating a truly entertaining fitness experience for runners and spectators alike. In 2011, race cities include: New Orleans, Dallas, Nashville, San Diego, Seattle, Chicago, Virginia Beach, Philadelphia, San Jose, Denver, St. Louis, Los Angeles, Savannah, San Antonio, Las Vegas, and Phoenix.
About The Rock 'n' Roll Marathon Series
Organized by The Competitor Group, the Rock 'n' Roll Marathon Series is famous for lining race routes with live bands and cheerleaders, massive participant numbers and rocking post race concerts. The original Rock 'n' Roll Marathon in 1998 is still recognized as the largest inaugural marathon in history with 19,979 entrants. Over the 14-year history of the series, more than 75,000 charity runners have raised more than $244 million for a variety of worthy causes and nonprofit organizations. Today, the series of marathons and half-marathons has spread to 18 cities nationwide. For more information, please visit Competitor.com or follow us on Twitter @runrocknroll.
About Power Balance
Power Balance was created out of the principal that the founders wanted everyone, no matter what their level of activity, to maximize their potential and live life to the fullest. Made by athletes for athletes, Power Balance is a favorite among elite competitors, weekend warriors and every day fitness enthusiasts who are looking to feel their best and find that extra edge. For more information please visit, www.powerbalance.com.
SOURCE Power Balance