Power by Proxi Secures Exclusive Rights To the University of Auckland's Wireless Power Technologies Developed for Use In Consumer Electronics

PLEASANTON, Calif., Oct. 31, 2012 /PRNewswire/ -- Power by Proxi, (www.powerbyproxi.com) developer of the world's most advanced and safest wireless power system, today announced it has secured exclusive rights to a key wireless power patent portfolio from the University of Auckland via its commercialization company UniServices.  The technology is for portable consumer electronics (CE) devices, semiconductors, and batteries. It has never before been available to a commercial entity for use in CE devices.

These patents will help Power by Proxi continue to innovate new capabilities for wireless power including multi-axis, position-free and extended-reach wireless power charging. These functions have been widely recognized as key to moving wireless charging forward to full wide-scale consumer adoption.

"The University of Auckland's Department of Electrical and Computer Engineering is arguably the world research leader in inductive power transfer and wireless power technology," said Greg Cross, Executive Chairman of Power by Proxi. "Our founding team, which originally spun out of this department, along with our exclusive access to key patents developed over many years, gives us a significant commercial advantage in the CE field," said Cross.

Unlike existing wireless power charging solutions requiring devices to be placed in a precise location on a charging pad, inductively coupled power transfer (IPT) offers the unique ability to recharge multiple devices at the same time, regardless of the position or axis. Power by Proxi has developed breakthrough technology that allows for the integration of receivers directly into devices with small or thin form factors.  The result is the world's only receiver technology small enough to be integrated directly into smartphones, tablets as well as into rechargeable batteries.

"We initially granted Power by Proxi access to exclusive licenses for three of our key patents in low power applications in a number of industrial markets," said Peter Lee, CEO, UniServices. "The company has been focused on the potential for miniaturizing receiver technology.  Their results to-date have given us the confidence to extend our exclusive relationship across our entire patent portfolio for use in portable CE devices," said Lee.

The new license extends to 30 functional areas in the CE field relating to IPT system design and apparatus. When combined with Power by Proxi's existing patents, the company has one of the most extensive portfolios in the industry with over 125 patents and 900+ claims.

Power by Proxi will be demonstrating its wireless power solutions from November 16^th -21^st at the China Hi-Tech Fair in Shenzhen, and at SPS an Industrial Automation Trade Show in Nuremberg, Germany, from November 27^th – 29^th.

About Power by Proxi

Power by Proxi has developed the world's most advanced and safest wireless power system. We give consumer electronics and industrial product designers the freedom to wirelessly transfer efficient power in the most difficult places: from a miniaturized receiver inside a AA battery to a mission critical solution in the demanding and hostile environment of a wind turbine control system.   Power by Proxi has worked with customers on over 50 real world projects and built its deep technical know-how by initially focusing on complex industrial applications.  We have also created the first commercial wireless recharging system capable of 3D power transfer, regardless of how the device is positioned in the recharging unit.  Power by Proxi is a spin-out of the University of Auckland's world-leading engineering department and holds an unrivaled patent portfolio with 122 patents issued worldwide. For more information visit: www.powerbyproxi.com.

About UniServices

Auckland UniServices Limited is the largest research and development company of its kind in Australasia and a wholly owned company of The University of Auckland.

UniServices manages The University's intellectual property and is responsible for all research-based consultancy partnerships, contract education and commercialisation.

By connecting its clients with The University's brightest academic minds, UniServices provides commercial organisations the innovative technologies they seek, and governments the national programmes they need. The results can mean huge strides in a company's international competitive edge, or in a country's health, education and welfare capability.

UniServices' open innovation and world-class thinking can change the world. (www.uniservices.co.nz)

SOURCE Power by Proxi