PowerDirect's Front-Door Marketing Campaigns Support CPG Shopper Marketing Programs

NEWPORT BEACH, Calif., Aug. 31, 2011 /PRNewswire/ -- PowerDirect Marketing, a leading front-door marketing firm, today announced expanded use of its technology-based front door media in shopper marketing programs developed by their Consumer Packaged Goods (CPG) clients.

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PowerDirect leverages the uncluttered environment of the front door to reach a highly-targeted audience with motivating coupon offers and product samples from CPG companies such as Clorox, Hillshire Farm, Kimberly-Clark and Hawaiian Host, winning over shoppers seeking value.

"Many more communications opportunities exist beyond the retail store, and brands are increasingly recognizing that shopper marketing starts at home," said Barry Gilbert, vice president, marketing at PowerDirect. "With precise targeting, shopper insights and valuable incentives, front-door marketing campaigns are unique in their ability to motivate shoppers and communicate with them at an early stage of their path to purchase."

As new consumer buying habits have evolved from shoppers weathering a turbulent economy, front-door marketing has emerged as a highly strategic channel. More shoppers are building shopping lists at home – and brands that deliver special offers and samples directly to the front doors of their most promising customers have a distinct advantage in driving trial and repeat sales. In addition, front-door marketing can help CPG companies deliver customized tie-ins with specific retailers in specific markets, and can synergistically use the same brand message and creative approach carried through from at-home delivered media to in-store displays.

For more information on how to effectively integrate front-door marketing campaigns into CPG shopper marketing programs, contact Jack Nemeth, SVP Sales, 949-253-3455.

About PowerDirect

PowerDirect offers technology-based front door marketing services and strategies, developed to influence consumers through the uncluttered and highly-targeted environment of the front door. Nationally or neighborhood by neighborhood – advertising, coupons, product samples and promotional messages are delivered directly to the right door at the right time. Innovated as the 'Science of Front Door Marketing,' PowerDirect achieves measurable results for its major brand clientele through technology-based processes and proven direct response tools and methodologies. PowerDirect's Fortune 500 brand and agency clients have access to relevant creative, precision targeting, superior execution, auditing, and verified delivery information in real-time. For more information, call 877-737-8977 or visit www.powerdirect.net.  

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SOURCE PowerDirect Marketing