Powerhouse Brands and Top Agencies Headline PR+MKTG Camp™ East in Midtown New York, October 28

NEW YORK, Sept. 8 /PRNewswire/ -- Following its successful debut last year, PR+MKTG Camp East (www.PRMKTGCamp.com/Events.html) returns to New York Thursday, October 28 with a full line up of senior level speakers and marketing and PR experts. Representatives from some of the largest brands and agencies will lead a day of dynamic discussions on igniting the power of collaboration and integration to maximize your marketing and PR engagement strategies.

PR+MKTG Camp East is a highly interactive one day conference geared for senior marketing and PR professionals looking to increase their impact in today's socially-driven, media landscape. In addition to the New York conference last fall, PR+MKTG Camp has also been held in Atlanta, Seattle and Chicago.

"PR+MKTG Camp East is an 'industry retreat' in midtown New York for senior communications strategists," said event producer, Dan Greenfield. "It's a full day of immersion for participants wanting to get some added perspective and explore with peers engagement strategies that more effectively reach target audiences and key influencers."  

PR+MKTG Camp East goes beyond tactics and tools to focus on engagement strategies that integrate marketing, PR, customer service, sales and community moderation.

Greenfield emphasized, "Few question the power of collaboration, but many don't know how to do it.  And while most list integration as a top priority, it often isn't. Ironically integration is even more critical in an age that prizes decentralized communication."

Attendees have the opportunity to engage directly with speakers who are driving marketing, social media and PR efforts at some of the world's largest corporations and best-known brands and agencies. Topics include assessing the current communications landscape, building a vision for integrated strategic engagement, executing a strategy for integrated engagement and establishing business impact metrics and analytics.

PR+MKTG Camp East will also feature a keynote presentation by Ellen Stone, senior vice president of marketing at Bravo Media and an early adopter of social media. There will also be an in-depth panel discussion on social media and collaboration within the health care and pharmaceutical industry.

Speakers

Some of the speakers scheduled to lead discussions:

• Stephanie Agresta - EVP, Global Director of Digital Strategy & Social Media Porter Novelli
• David Berkowitz - Senior Director of Emerging Media & Innovation, 360i
• Peter Blacker - SVP Digital Media, Telemundo Network 
• Allison Blass – Blogger, Lemonade Life
• Bonin Bough - Director of Digital and Social Media, PepsiCo
• Damon Burrell - VP, Consumer Marketing, MTV Networks
• Aaron Calloway - Brand Manager AXE, Unilever
• Frank Eliason – Senior Vice President of Social Media, CitiBank
• Peter Fasano - Engagement Manager, Dachis Group
• Sandra Fathi - President & Founder, Affect Strategies
• Shari Forman – Director, Online Communications and Social Media, American Express
• Harriet T. Hennigan - Marketing Coordinator, Alzheimer's Association
• Jonathan Kopp - Partner / Global Director, Ketchum Digital
• Carly Kuper - Director Communications, Digitas Health
• Joe Kutchera – Author, Latino Link
• Dean Landsman – President, Landsman Communications Group
• Joseph Moran – Collaboration Solutions Architect, Cisco
• Matt Rosenhaft – Principal, Social Gastronomy
• Jeff Simmermon - Director of Digital Communication, Time Warner Cable
• Joelle Keane Tramel - Agency Relations Manager: IPG, Google
• Lloyd P. Trufelman - President & CEO, Trylon SMR, New York
• PR Newswire - TBD

PR+MKTG Camp East wants to thank their sponsors and partners for their support.

National Sponsors: PR Newswire, Landsman Communications Group; Conference Platinum Sponsor: Digitas Health; Conference Bronze Sponsors: Social Executive Council, Social Gastronomy, Trylon SMR, Vitrue; Premier Partner: PRSA New York Chapter; Partners: Blogher and Paladin

Location: Lighthouse Executive Conference Center, 111 East 59th Street

New York, NY 10022

Registration: (www.prmktgcampEast.eventbrite.com)

About PR+MKTG Camp: Produced by Dan Greenfield. A senior communications executive, Greenfield was vice-president of corporate communications at Earthlink, has led PR efforts in telecommunications industry and worked as a press secretary on the Hill and on electoral campaigns. PR+MKTG Camp began in 2009 as a half-day workshop for communications professionals. Today our Camps are one-day retreats that engage PR and marketing professionals at all levels in lively, participatory discussions on ways to better manage, market and measure social and traditional media.

SOURCE PR+MKTG Camp