Powermat and Haier Partner to Embed Wireless Technology Into White Goods and Digital Products

LAS VEGAS, Jan. 6, 2011 /PRNewswire/ -- Consumer Electronics Show - Haier, one of the world's foremost producers of household appliances, including air conditioners, washing machines and refrigerators and Powermat, the leader in wireless power, announced their mutual intent to introduce Powermat wireless capability into white goods and digital products. The deal will further expand the options available to consumers to experience the freedom and convenience of wireless power in all areas of the home.

In keeping with the Powermat vision to create a world without wires, this joint venture will aid in the development of enhanced surfaces that act as distribution points for wireless energy. For instance, tabletop surfaces when equipped with Powermat wireless technology, will become energy hubs that simultaneously charge mobile phones, while powering laptops and other devices as well. Kitchen surfaces too, will directly power small home appliances such as blenders, rice makers and juice makers directly through wireless surfaces.

"Haier is committed to creating value for global users and becoming a wonderful life solution provider. Not only individual products, but also total solutions for consumers to have the best and unique living experience with green and intelligent technology," said Zida Yu CTO of Haier.

More than just a modern aide for streamlining kitchen activity, Powermat also facilitates safety in areas where water and electricity have the potential to mix. "Not only will the home of tomorrow become a place of greater convenience, it will also became a safer environment because, while water and electricity do not mix, Powermat transfers energy as opposed to electricity," said Ran Poliakine CEO of Powermat.

About Haier

Haier is the leading brand of white goods globally and the most valuable brand in China. It is committed to creating value for global users and becoming a wonderful life solution provider.

In December 2010, the world famous consumption market research organization Euromonitor released that, Haier is the number one brand of Major Appliance in the world with 6.1% retail volume share in 2010. Haier is the number one manufacturer of Refrigeration Appliance in the world with 12.6% retail volume share in 2010. Haier is the number one brand of Home Laundry in the world with 9.1% retail volume share in 2010. Haier is the number one brand and manufacturer of electrical wine cooler/chiller in the world with 14.8% retail volume share in 2010. Moreover, Haier leads the world in intelligent home integration, network household appliances, digitization, large scale integrated circuit and new materials.

About Powermat

Powermat was the first company to perfect inductive-based wireless charging and to bring it to consumers in a widely available, meaningful way via mainstream retail channels.  The undisputed leader in wireless charging, Powermat leads the category in all facets including technology, retail footprint, consumer experience, and brand. Powermat allows users to enable their electronic devices once with a Powermat receiver and then set down up to three devices on the charging mat for fast, safe and effective wireless charging. It's simple, effortless, and provides consumers with first-of-its-kind freedom from the need to constantly plug/unplug as well as the angst of running on empty.

SOURCE Powermat