Powis Announces PopUp ViewR(SM)

Compact design and aggressive pricing create new usages and opportunities for virtual reality

Mar 01, 2016, 08:00 ET from Powis Parker, Inc.

BERKELEY, Calif., March 1, 2016 /PRNewswire/ -- Powis Parker, Inc., creator of virtual reality (VR) viewers based on Google Cardboard™ technology, announced the availability of its PopUp ViewRSM-- a compact, high-quality viewer aggressively priced for bringing VR experiences to marketing campaigns, large events, trade shows/conferences, sporting events, concerts, and other applications.  To use, people simply place their smartphone into the PopUp ViewR to engage with VR content; accessible via smartphone apps, websites, YouTube, and more.

"Google Cardboard has fundamentally changed the VR market," says Powis founder Kevin Parker. "Now, for a fraction of the cost of typical head-mounted devices (HMDs), companies can deliver compelling VR experiences to all kinds of audiences."  

"VR is a democratizing technology," said Mahmoud Mattan, Director of Business Development for Powis. "It gives people the opportunity to experience moments that were previously reserved for the wealthy, daring or famous; like watching the Super Bowl from the first row of the 50 yard line or traveling to the Eiffel Tower. We created our VR viewers to enable organizations and marketing agencies to bring these experiences to everyone." 

PopUp ViewRs can be custom 'skinned' with any type of branding, graphics or messaging to support an event or activity.  Leveraging Powis' 30 years of experience in high-quality paper lamination and fabrication, PopUp ViewRs are produced in its 50,000 square foot factory in Berkeley, California -- enabling the company to rapidly customize viewers to the specific needs of brands and events across the world. Once the PopUp ViewR's design is determined, Powis can rapidly fabricate whatever number of units customers need.

Availability and Pricing
The PopUp ViewR virtual reality viewer is available immediately at www.powisvr.com.  Single viewers are priced at $14.99 MSRP and under $9/viewer for large customized orders. 

Product Features
Powis' PopUp ViewR works with any Android and iOS smartphone (4 - 6.5 inches).  In its compressed form (which facilitates easy mailing and/or end-user distribution), it measures 8.2" (wide) x 1.3" (deep) x 3.25" (tall).  Expanded for use, it measures 8" (wide) x 2.9" (deep) x 9.65" (tall).

About Powis Parker
Powis Parker, Inc. is a leading provider of high performance binding and quality paper-laminated solutions. Inspired by the centuries-old craft of bookbinding, founder/inventor Kevin Parker created Powis in 1983 to manufacture and market a revolutionary system that brings professional print finishing capabilities to the office environment. Today, leveraging its expertise in high-speed printing and case making, Powis has developed a broad range of high-quality consumer and office products with an exceptional look-and-feel rarely found elsewhere. Stunning off-the-shelf versions of Powis VR viewers are currently sold at PowisVR.com.

For more information, visit PowisVR.com or call 510-529-2415

Google Cardboard is the trademark of Alphabet, Inc. (formerly called Google, Inc.)
ViewR and PopUp ViewR are the service marks of Powis Parker, Inc.

Photo - http://photos.prnewswire.com/prnh/20160229/338758


SOURCE Powis Parker, Inc.