PPTV Issues PP Index, China's First Analysis Report on Mobile Video Users

SHANGHAI, July 30, 2013 /PRNewswire/ -- PPTV has issued the PP Index, China's first mobile video user analysis report, based on PPTV's massive mobile user data in association with Umeng, China's largest mobile application statistics analysis and developer service platform. It is released on the 9th day of each month and the third edition was released on July 9th. As China's only report in the field of mobile video analyzing and interpreting authoritative data, every edition of PP Index will be directly sent to over 10,000 advertisers as an important basis for their consideration of mobile advertising on video sites.

Data has shown that PC users are shifting towards mobile terminals, and mobile video has become the most popular application of the mobile Internet. Equipped with first-mover advantage, PPTV's mobile terminal has accumulated over 150 million installed users and 70 million monthly active users. It is based on such a large and active database that PP Index enables PPTV and a third-party mobile data analysis agency -- Umeng to systematically analyze the viewing habits of mobile video users. This displays the guiding significance of the PP Index.

Take the analysis of viewing habits of iPhone users and iPad users in the third issue of PP Index for example, the study found that iPhone users are more flexible and fragmented in viewing relative to iPad users. When PPTV pushed live information about the launch of the Shenzhou-10 Spacecraft to iPhone users and iPad users simultaneously, nearly 50 percent of iPhone users clicked to view, while the figure was only about 25 percent for iPad users; the distinct difference is reflected in the users' screening behavior as well. When entering the TV Series channel, only 25 percent of iPhone users chose to watch TV series, far lower than the 40 percent watching highlights and 20 percent watching previews; while over 30 percent of iPad users chose to watch TV series, 23 percent watched highlights and 20 percent watched previews. The data analysis would help advertisers better focus their advertising campaigns on breaking social events and new TV series.

Aside from professional advertisers, other interested parties may also visit PPTV's official website to download PP Index at http://www.pptv.com/aboutus/download. This would help everyone stay up to date with the latest trends in China's mobile video field.

About PPTV

PPLive Corporation (PPTV) is a leading online TV service provider in China offering featured television shows, sports, entertainments, news and other popular video contents. It is characterized for its live-streaming service and professional video production. Based on the online video cloud platform PPCLOUD™, PPTV is accessible from a variety of platforms including PC website (www.pptv.com) and its client software, mobile phones, tablets, and smart TV or set-up boxes. PPTV offers users the latest, high-quality and interactive online video experiences.

PPTV attracts more than 300 million users on a monthly base. According to iResearch, it is also ranked No.1 in the mobile video space by both Daily Unique Viewers (DUV) and Daily Watching Hours (DWH).  PPTV's mobile application is ranked China's No. 1 and No. 2 most downloaded video app in iPad and iPhone respectively, according to Apple iTunes.

SOURCE PPTV