PR Experts to Host Panel Exploring MTV's 'Jersey Shore' and Its Impact on New Jersey's Reputation

PRSA NJ to Host Panel Discussion on February 3rd

Jan 29, 2010, 17:09 ET from PRSA NJ

SOUTH ORANGE, N.J., Jan. 29 /PRNewswire/ -- The New Jersey Chapter of the Public Relations Society of America (PRSA NJ), presents a forum about the pop culture phenomenon, media whirlwind, and effects on New Jersey's reputation that surround MTV's "Jersey Shore" television program. The breakfast and forum, targeted to communications professionals, is Wednesday, February 3, from 8 a.m. to 9:30 a.m. at Seton Hall University in the Chancellor Suite, bottom floor of the University Center, 400 South Orange Avenue in South Orange, New Jersey.

In the short time since it first debuted, MTV's reality show "Jersey Shore" has generated a groundswell of publicity, ratings and controversy. According to a recent Associated Press article, "Jersey Shore" has become the top prime-time show for viewers in the 12 to 34 age group on Thursdays.

"The forum will debate the impact that the show will have, both short term and long term, on the reputation of the Garden State," said Ken Hunter, President of the PRSA NJ Chapter. "Creating and protecting a highly regarded reputation is just as important for a state as it is for any company. This forum, which features an array of top media experts that have reported on the show and key influencers within the state, will provide a candid look at the effect that a show like MTV's 'Jersey Shore' can have in shaping perceptions."

The panelists will include Neil Genzlinger, New York Times reporter; Mark Dilonno, Star-Ledger columnist; Jason Chupick, PR Newser; New Jersey State Senator Anthony Bucco; Michael Genevrino, Director of the New Jersey Italian American Heritage Commission; and Alicia Vitarelli, of News 12 NJ, who will serve as the panel moderator.

The event will examine why "Jersey Shore" has been a source of controversy and media attention, what impact the show will have on New Jersey's reputation, if MTV's decision to create "Jersey Shore" was an intriguing marketing ploy or sensationalized stereotyping, and what the show's popularity says about the state of media and entertainment in 2010.

The cost of the event is $25 for PRSA NJ members, $35 for non-members, and free for students. Registration is required and can be done at