PR is the New Social Media -- and That's a Game Changer for Marketers

NEW YORK, Aug 10, 2012 /PRNewswire/ -- (http://www.myprgenie.com) -- What's the difference between PR and social media? For many companies, the answer is fast becoming, "They're both ways to communicate with the world -- and our PR team manages both." Large and small companies in every industry are now using social media as an integral part of their PR and marketing needs. As social media continues to replace the traditional channels of brand promotion and communication, PR has become synonymous with social media marketing.

A new whitepaper from MyPRGenie  uses research and data from the company's international client base to show why PR is moving to a prominent, central place in the marketing funnel.  The free white paper offers tips and techniques that large and small businesses can use to capitalize on the powerful communications tools available in the combination of social media marketing and public relations.

"Getting a company's news and information across to journalists and other target audiences has always been important -- but until recently, the tools available for marketing communications were inefficient," explains MirandaTan, CEOandco-founderofMyPRGenie.

"Using a powerful PR platform like MyPRGenie, you can reach thousands of journalists and customers with a few simple clicks. In addition, you can broadcast your company news on multiple social media platforms at the same time, potentially delivering your message to millions of readers across the globe. Not only has social media made PR more efficient than ever, but also much more inexpensive."

To download the whitepaper, please go to: http://www.myprgenie.com/white-paper/19

Contact: Miranda Tan, [email protected], 212-807-8300 extension 118

SOURCE MyPRGenie, Inc.