PR Veteran Rebecca Derrington to Host Twitter Chat about Product Placement in #GiftGuides on September 27

DENVER, Sept. 27, 2012 /PRNewswire/ -- 

WHO:

@BecDerrington (Rebecca Derrington), founder of SourceBottle and The Media Bag, will host a live Twitter chat with guest @lharrison (Lauri Harrison), founder of MomtoBeDepot.com and marketing adjunct professor for Columbia University.

WHAT:

This chat will address frequently asked questions among publicists and marketers about securing placement in holiday gift guides.

WHERE:

Use the hashtag #GiftGuides to participate in this live discussion. Host @BecDerrington will also post tweets in real-time to @SourceBottle and @TheMediaBag. Attendees can follow @lharrison for updates as well. Direct questions to @SourceBottle and include the hashtag #GiftGuides.

WHEN:

The #GiftGuides Twitter Chat will occur on Thursday, September 27, from 3 - 4 p.m. EDT USA.

WHY:

The purpose of this Twitter chat is to address questions and share best practices with a community of PR and marketing professionals who are actively pitching their products and services to secure placement in this year's holiday gift guides.

About Lauri Harrison

When Lauri Harrison gave birth to her second child, Sam, she discovered that having a pregnancy after 35 doesn't have to be problematic. She also discovered that it was difficult to find everything she was looking for about pregnancy all in one place. Harrison thought there could be an easier way for expecting moms to obtain much needed information, and in 2007, well ahead of the mommy blogging trend, she founded www.MomToBeDepot.com. Lauri also has 16 years of experience in marketing and promotional strategies, and she is currently a marketing adjunct professor for Columbia University.

About Rebecca Derrington

As a 13-year public relations veteran and working mother, Rebecca Derrington experienced the changing media landscape and knew there had to be a more efficient way for journalists, PR professionals and businesses to work together. In 2009, Derrington developed the answer – SourceBottle. Derrington began her career as an attorney before transitioning to the field of communications. She earned a law degree from James Cook University, a business degree from the Queensland University of Technology and her letters in speech and drama via the Trinity College of London. Derrington lives just outside of Melbourne, Australia, with her husband and three young sons.

About SourceBottle

SourceBottle is a free, online service that enables journalists and bloggers to efficiently find knowledgeable sources for stories via PR professionals and businesses. SourceBottle for North America is exclusively focused on topics around women's interests. SourceBottle also offers a product review and gift guide facilitation service, The Media Bag, that offers nearly 80 categories. SourceBottle was founded in Melbourne, Australia in 2009, and today serves users across Australia, New Zealand, North America and the United Kingdom. For more information, visit: www.sourcebottle.com. Follow us on Twitter at @SourceBottle and @TheMediaBag.

CONTACT:
Michelle Baum
Chase Communications
303-284-8440
[email protected]

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com. 

SOURCE SourceBottle