NEW YORK, March 7, 2017 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has appointed Preethy Vaidyanathan to serve as the new senior vice president of product management. Effective immediately, Vaidyanathan is leading product strategy and development across all Tapad business lines, including media and data. Vaidyanathan is based in Tapad's New York City headquarters, reporting to Tapad CEO and Founder Are Traasdahl.
This newly created position was established to bolster Tapad's product development as the company continues to expand globally. With more than 16 years of experience, Vaidyanathan's role will be to define and execute product strategies. She will also lead the process of bringing products to market that further benefit Tapad's client base.
"Preethy brings an exceptional amount of experience and strategic expertise to this role," said Traasdahl. "Under her leadership, I'm confident our product team will continue to produce innovative, best-in-class solutions."
Throughout her career, Vaidyanathan has led multiple top-tier product teams, driving growth within each business. Prior to Tapad, Vaidyanathan drove product development at Medialets as SVP of product. She also held product leadership positions at AppNexus, Vibrant Media and McAfee.
"It is a privilege to join team Tapad," says Vaidyanathan. "I'm looking forward to enabling the product team's growth and working closely with the engineering team to bring new, successful products to market."
Tapad continues to build out its global team across APAC, EMEA and the U.S. To join the company's talented team of experts, visit the Tapad career page here: www.tapad.com/careers.
Tapad Inc. is a marketing technology company renowned for its breakthrough, unified, cross-device solutions. The company's signature Tapad Device Graph™ connects millions of consumers across billions of devices. The world's largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious and unified approach to connecting with consumers across screens. In 2015, Tapad began licensing the Tapad Device Graph™ and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, Oslo, San Francisco, Singapore and Toronto. Tapad's numerous awards include: Forbes' Most Promising Companies, Deloitte's Technology Fast 500, Crain's Fast 50, Entrepreneur 360 "Best Entrepreneurial Companies in America," SmartCEO Corporate Culture Award, TMCnet Tech Culture Award, Global Startup Award's "Startup Founder of the Year," Digiday Signal Award, iMedia ASPY Award and a MarCom Gold Award. Tapad was acquired by the Telenor Group in 2016. Telenor is one of the world's largest mobile operators with 214 million subscribers in 13 countries.
Dana Casalino for Tapad
Senior Director of Public Relations