Premier Beverage Group Adds Raymond Montes as President of CaptiveBrands

NEW YORK, Jan. 18, 2012 /PRNewswire/ -- Premier Beverage Group Corp. (OTC: PBGC) announced today that Raymond Montes has joined its senior management team as President of CaptiveBrands Corp., a wholly-owned subsidiary.  Mr. Montes will oversee and execute the Company's recently announced CaptiveBrands, private label strategy.

"The addition of Raymond Montes gives us immediate credibility and relationships in the private brands industry," commented Fouad Kallamni, President of Premier Beverage Group.  "Ray has direct experience with top retailer customers in developing, managing and maintaining private label programs.  Ray and I have worked together many years, and I'm delighted that he has joined us as a senior executive of Premier Beverage Group."

Mr. Montes' experience includes 20 years of working directly with the nation's top drug, grocery and mass merchandise retail chains in various capacities.  Mr. Montes was a top salesman for Allou Health and Beauty Care, an AMEX company that distributed wholesale health and beauty products, over the counter drugs, pharmaceuticals and grocery items to national retailers.  He managed a division generating over $100 million in revenues and was personally responsible for over $60 million in sales.  Mr. Montes also worked with Metro Wholesale Grocers and from its inception he helped Metro grow into a company with over $50 million in sales.  Mr. Montes is a graduate of Boston College.

"The current economic climate has created a substantial market for our CaptiveBrands solutions," remarked Mr. Montes.  Through my experience with retailers, I have gained a broad understanding of what they are looking for to increase sales and margins.  Our turnkey programs and unique ability to create powerful, relevant brands provides an extremely compelling proposition to retailers.  I am excited to leverage the relationships I have fostered over the last 20 years with decision makers at major retailers and wholesalers."

About Premier Beverage Group

Premier Beverage Group (OTC: PBGC) is a holding company that – through its subsidiaries, OSO Beverages Corp. and Captive Brands Corp. – owns, develops, markets and distributes premium functional beverages.  Premier Beverage Group's flagship brand, OSO, is a premium energy beverage offered primarily in on-premise venues.  OSO, offered in both original and light flavors, is produced in Austria using only the finest ingredients – resulting in a clear, crisp energy beverage and an up-market consumer experience.  CaptiveBrands provides a turnkey private label program for retailers seeking to offer functional beverage and related products.  For more information on Premier Beverage Group, please visit www.premierbeveragegroup.com.  For more information on OSO Beverages, please visit www.osobeverages.com. 

This press release, within the meaning of the Private Securities Litigation Reform Act of 1995, contains forward-looking statements involving known and unknown risks, delays, and uncertainties that may cause our actual results or performance to differ materially from those expressed or implied by these forward-looking statements. These risks, delays, and uncertainties include, but are not limited to: risks associated with the uncertainty of future financial results, our reliance on a limited number of suppliers, the limited diversification of our product offerings, additional financing requirements, development of new products, government approval processes, the impact of competitive products or pricing, technological changes, as well as the effect of economic conditions and other uncertainties detailed in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.

For more information, contact:

Ned Barnett, Barnett Marketing Communications
(702) 561-1167
[email protected]

Investor Relations
(646) 820-0630
[email protected]

SOURCE Premier Beverage Group

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