Premier Beverage Group Announces Completion of Name Change and New Trading Symbol: PBGC

Nov 25, 2011, 10:59 ET from Premier Beverage Group

NEW YORK, Nov. 25, 2011 /PRNewswire/ -- Premier Beverage Group (OTC: PBGC) is pleased to announce completion of its name change from DAM Holdings, Inc. to Premier Beverage Group Corp.  Premier Beverage Group will begin trading under its new ticker symbol, PBGC, at market open today.

Premier Beverage Group is a holding company that develops and markets functional beverages.  Through its subsidiary, OSO Beverages, Premier Beverage Group offers OSO, a premium energy beverage offered primarily to on-premise accounts.  OSO stands out from a crowded energy drink market with a premium offering that caters to high profile establishments and clientele.  In addition to OSO Beverages, Premier Beverage Group has announced its intent to form a unit focused on Captive Brands, providing retailers with the ability to enter the functional beverage market through a turnkey program managed by Captive Brands.

"Our business model blends the high return potential of brand ownership with a low risk captive brands strategy that provides stable and predictable fundamentals," commented Fouad Kallamni, Chief Executive Officer of Premier Beverage Group.  "Our new trading symbol, PBGC, is reflective of our approach to functional beverages – setting ourselves apart from mainstream brands with premium offerings.  We look forward to continuing to build value through our businesses under our new name, and generating interest within the investor community."

Premier Beverage Group previously traded under the ticker symbol DAMH.

About Premier Beverage Group

Premier Beverage Group (OTC: PBGC) is a holding company that – through its subsidiary, OSO Beverages – owns, develops, markets and distributes high-end premium functional beverages.  Premier Beverage Group's flagship brand, OSO, is a premium energy beverage offered primarily to on-premise accounts.  OSO – offered in both regular and sugar-free flavors – is produced in Austria, using only the finest ingredients – resulting in a clear, crisp energy beverage and an up-market consumer experience.  For more information on Premier Beverage Group, please visit www.premierbeveragegroup.com.  For more information on OSO Beverages, please visit www.osobeverages.com.  

This press release, within the meaning of the Private Securities Litigation Reform Act of 1995, contains forward-looking statements involving known and unknown risks, delays, and uncertainties that may cause our actual results or performance to differ materially from those expressed or implied by these forward-looking statements. These risks, delays, and uncertainties include, but are not limited to: risks associated with the uncertainty of future financial results, our reliance on a limited number of suppliers, the limited diversification of our product offerings, additional financing requirements, development of new products, government approval processes, the impact of competitive products or pricing, technological changes, as well as the effect of economic conditions and other uncertainties detailed in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.

For more information, contact:

Ned Barnett, Barnett Marketing Communications
(702) 561-1167
ned@barnettmarcom.com

Investor Relations
(646) 820-0630
ir@premierbeveragegroup.com

SOURCE Premier Beverage Group



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