Premier Beverage Group (OTC: PBGC) Establishes Captive Brands Subsidiary and Broader Strategy

NEW YORK, Jan. 6, 2012 /PRNewswire/ --  Premier Beverage Group (OTC: PBGC) has announced the formation of Captive Brands Corp., a wholly owned subsidiary that offers turnkey private label solutions for retailers seeking to offer premium functional beverage products, including energy drinks, energy shots and enhanced waters.  Captive Brands will also look opportunistically at other synergistic product programs where the branding, procurement and support characteristics are favorable the Company.

"As we announced last November, we believe there is a significant opportunity to partner with retailers to build 'captive brands', a phrase we have coined as the next generation of private labels," commented Fouad Kallamni, President of Premier Beverage Group.  "Our captive brands program provides retailers with a full service solution, including brand creation and development, product formulation, marketing, manufacturing and logistics."

"Through our past efforts, we have developed strong relationships with retailers and know well what is needed to compete with the name brands," Kallamni continued.  "In addition to our core functional beverage program, we have also identified adjacent markets relevant to our retail customers that are primed for a captive brands program.  We have been approached by retailers and brokers alike to expand our offering to other select products.  Our ability to expand our product line within the same customer base is a tribute to the service we provide to retailers." 

"Our acquisition of the MONSOON and CareOne programs is progressing, and, upon closing, will be the first two functional beverage programs offered by our newly-formed Captive Brands Corp." Kallamni concluded.  "The expansion of our business through a broad captive brands strategy establishes us as a diversified product business, led by our strong functional beverage foundation."

About Premier Beverage Group
Premier Beverage Group (OTC: PBGC) is a holding company that – through its subsidiaries, OSO Beverages and Captive Brands – owns, develops, markets and distributes premium functional beverages.  Premier Beverage Group's flagship brand, OSO, is a premium energy beverage offered primarily in on-premise venues.  OSO, offered in both original and light flavors, is produced in Austria using only the finest ingredients – resulting in a clear, crisp energy beverage and an up-market consumer experience.  Captive Brands provides a turnkey private label program for retailers seeking to offer functional beverage and related products.  For more information on Premier Beverage Group, please visit www.premierbeveragegroup.com.  For more information on OSO Beverages, please visit www.osobeverages.com. 

This press release, within the meaning of the Private Securities Litigation Reform Act of 1995, contains forward-looking statements involving known and unknown risks, delays, and uncertainties that may cause our actual results or performance to differ materially from those expressed or implied by these forward-looking statements. These risks, delays, and uncertainties include, but are not limited to: risks associated with the uncertainty of future financial results, our reliance on a limited number of suppliers, the limited diversification of our product offerings, additional financing requirements, development of new products, government approval processes, the impact of competitive products or pricing, technological changes, as well as the effect of economic conditions and other uncertainties detailed in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.

For more information, contact:

Ned Barnett, Barnett Marketing Communications
(702) 561-1167
[email protected]

Investor Relations
(646) 820-0630
[email protected]

SOURCE Premier Beverage Group

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