Premier Farnell Announces Full Range of Product Solutions and Technical Support for ARM Technology at Newark element14

CHICAGO, Feb. 15, 2012 /PRNewswire/ -- Premier Farnell (LSE:pfl) today announced immediate availability of a comprehensive range of hardware and software ARM design solutions across the Americas through its Newark element14 brand. Developers now have access to information on the ARM® architecture, ARM development tools, source code examples, RTOS, and ARM processor-based devices as well as reference designs from many of the world's leading semiconductor suppliers. By coming to Newark element14, design engineers can save time and improve design productivity by finding complete ARM solutions and expert support in one place.

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Across the world, tens of thousands of Premier Farnell customers and suppliers already base their product designs on the ARM architecture. By adding more ARM products to its portfolio of electronic design solutions, the company is raising the bar in terms of comprehensive support for debug and development and will be able to provide designers with complete development solutions to create and integrate systems based on the ARM architecture.

The enhanced portfolio represents a valuable resource for the element14 community and is supported by the Knode on element14.  The element14 community, the first online community expressly created for, and driven by, design engineers connects thousands of practicing engineers across the globe. The Knode on element14 is the industry's first intelligent online search and knowledge tool that helps engineers research, select and buy the right solutions for their designs.  With the addition of ARM and Keil tools, engineers using the Knode can quickly assemble and configure a design flow solution that is custom built for their ARM processor-based design.

"Newark element14's decision to provide its customers with complete design solutions is an exciting proposition for our industry and something that ARM supports wholeheartedly," said Mark Onions, Director of Channel Marketing, System Design Division, ARM. "Partnering with Newark element14 to provide ARM development tools will enable customers to benefit from the resulting quality and productivity gains now available as part of this design service."

"Our vision is to help developers achieve new levels of design flow efficiency and design productivity by working with one globally connected solutions partner," said David Shen, Chief Technology Officer at Premier Farnell.  "Our agreement with ARM is another key milestone in delivering this strategy to the community of engineers who see ARM as the digital architecture of choice.  It's about blending the right technology solutions with online community and online commerce, and that's exactly what we have done."

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers – an industry first (www.element14.com). With sales last year of 990.8m pounds sterling and underlying profits of 93.3m pounds sterling, the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs.

While global in scope, Premier Farnell recognizes the individual needs of each market and has continued to internationalize its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

About Newark/element14

Newark/element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair. Bringing together the latest products, services, and development software, all connected to an innovative online engineering community where purchasers and engineers can access peers and experts, a wide range of independent technical information and helpful tools. Whether researching a new technology, designing an electronic product, or looking for parts to repair an existing system, Newark/element14 is the trusted source to find the answers and parts they need to keep projects on the fast track, right from the start.

Newark/element14 is the operating business of Premier Farnell plc (LSE:pfl) in North America and Mexico.

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SOURCE Premier Farnell