GIBRALTAR, February 10, 2011 /PRNewswire/ --
- 888.com Returns to the Darts Arena to Sponsor the 2011 Premier League Darts
888.com (http://www.888.com/), in association with the Professional Darts Corporation, is proud to announce the title sponsorship of the 888.com Premier League Darts.
The 888.com Premier League Darts, featuring eight stars of the sport, will begin on Thursday at The O2 in London and proceed around the UK for 15 successive Thursday nights, culminating in the championship play-off in Wembley Arena on May 19th.
Over 80,000 fans will pack the UK's biggest arenas during the event, which was won by Phil Taylor last May when he hit an historic two nine-darters in the final against defending champion James Wade.
"We are delighted to welcome 888.com back into darts as the title sponsor for the Premier League Darts," said PDC Chairman Barry Hearn. "This tournament has emerged as the biggest indoor sporting event in the country in recent years and we look forward to welcoming a record number of fans to the country's 15 biggest arenas."
With television coverage being shown worldwide, the 888.com Premier League Darts will provide an ideal showcase for 888.com's online casino (http://www.888.com/online-casino/) and poker brands.
888.com previously sponsored the inaugural Premier League Darts season in 2005, which was won by Phil Taylor when he defeated Colin Lloyd in the final in Manchester.
Adi Soffer, Managing Director of 888.com, stated, "We are extremely excited to have the opportunity to once again be involved with this event. Over the years the Premier League Darts has grown substantially and now with an international reach we feel it's the perfect time to align our brands again."
The 888.com Premier League Darts will feature reigning champion Phil Taylor, World Champion Adrian Lewis, James Wade, Gary Anderson, Simon Whitlock, Raymond van Barneveld, Terry Jenkins and Mark Webster.
Every night will be screened live on Sky Sports HD, with the opening night at The O2 in London on Thursday February 10 also live on Sky 3D.
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