Premier Private Sale Website HauteLook Launches Sole Society, The Next Destination for Shoe Shopping

Access to Monthly Recommendations of Designer-Quality Shoes Helps Women Find Their Personal Style "Sole Mate"

Mar 07, 2011, 09:00 ET from Sole Society

LOS ANGELES, March 7, 2011 /PRNewswire/ -- HauteLook, a leading private sale site for top fashion and lifestyle brands, announces the launch of Sole Society (, a new shoe membership website offering fashionistas a monthly personalized selection of stylish, high-quality shoes. Women who love shoes can now indulge in a new pair each month for only $49.95.

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Sole Society was created to give fashion-forward women affordable access to a personalized recommendation of on-trend, designer-quality shoes, without the hefty price tag of a personal stylist. First-time site visitors take a short, fun style quiz using celebrity, runway and fashion images to determine their "Style Bio." Sole Society then uses this Style Bio to recommend a monthly selection of shoes for each member, based on her preferred styles and tastes. Registration is free – no credit card required.

"We are constantly seeking new ways to serve and delight our HauteLook members, and shoes are consistently the most requested category," says Adam Bernhard, CEO of HauteLook. "With Sole Society, we can offer women access to on-trend shoes every day of the year, in an exciting and personalized way."

Sole Society will launch with an exclusive line of shoes, Marco Santi, an Italian inspired line incorporating today's most important trends seen on the runway and on the feet of the world's most stylish women. Other exclusive Sole Society collections will be introduced in the coming months.

"Our number one focus at Sole Society is quality – members will have access to incredible shoes for only $49.95 per pair," says Andy Solomon, General Manager of Sole Society. "With a range of product for virtually every style and occasion, every member will be able to find shoes she'll love."

Becoming a member of Sole Society is simple and there is never an obligation to purchase. Each month, members have the option to purchase as many shoes as they'd like, see more styles or skip the month altogether. Shipping is free and returns are quick and easy.  In addition to personalized recommendations for a wide selection of shoes, Sole Society members have access to monthly styling tips, trends, and "How to Wear It" advice for each available pair of shoes and can also interact with the brand and other shoe lovers on Facebook ( and Twitter (@SoleSociety).  

About HauteLook

HauteLook is a leading online private sale site, offering 48-hour sale events on the top fashion and lifestyle brands. With new sale events starting each day, HauteLook offers discounts up to 75% off on great brands in women's and men's fashion and accessories, kids, home decor, beauty, travel and local services.  Since its launch in 2007, Los Angeles-based HauteLook has attracted over four million members in the U.S. and Canada.  HauteLook is free to join and everyone is welcome.  Visit to learn more or follow @HauteLook on Twitter.  

Media Contact: Allison Rome

Kaplow, (212) 221-1713

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