Premier Studios Expands Cause & Calling Roster With Heart to Heart International

Jun 07, 2010, 10:00 ET from Premier Studios

LENEXA, Kan., June 7 /PRNewswire/ -- Premier Studios, a full-service marketing firm that specializes in cause and calling brands, has been named the first-ever agency of record for Heart to Heart International, Inc., a leading global humanitarian organization. The agency will guide activities that support Heart to Heart's mission to create a healthier world by improving health, responding to people in crisis, distributing medical aid and strengthening communities. Current scope of work includes strategic planning, digital and creative services, social media, event planning and production, and video production. The account moved to Premier Studios without a review.

In times of disaster, Heart to Heart is ready to respond, filling gaps in medical needs until the local health system has the capacity to resume patient care. In addition, Heart to Heart provides relief for underserved regions both at home and abroad where the patient-to-provider ratio is disproportionately high or in communities where local needs exceed the ability to address them.

"We couldn't be more pleased to be working with Heart to Heart International, an organization with so much integrity and purpose," said Gerald Smith, president and CEO, Premier Studios. "For two decades, they have successfully battled issues that challenge the poor, the marginalized and the victims of disaster. We look forward working with them to capture the significance of their cause and inspire action."

"In Premier Studios, we found a courageous and committed partner that shares our passion for connecting people with opportunities that positively impact the world. Their knowledge of the nonprofit category — its challenges and possibilities — coupled with their ability to turn ideals into actionable strategy and creative has been tested and proven," said Dr. Gary Morsch, president and founder, Heart to Heart International.

About Heart to Heart International:

Heart to Heart International is improving global health through humanitarian initiatives that connect people and resources to a world in need. Since 1992, Heart to Heart has delivered aid worth more than $700 million in U.S. wholesale value to more than 100 countries, including the United States. The organization was named to Forbes magazine's prestigious list of "America's 200 Largest Charities" in 2009 for the third consecutive year, ranking number two in the categories of fundraising efficiency and charitable commitment. The honor follows recent accolades from the Chronicle of Philanthropy (Philanthropy 400 list) and the Cone Report (Nonprofit Power Brand 100). For more information about programs and ways to get involved, visit

About Premier Studios:

Curious. Courageous. Caring. Premier Studios is a full-service marketing firm specializing in business growth marketing for cause and calling brands. Functioning as a nontraditional business partner, Premier Studios builds brands people believe in, love and support by providing progressive solutions for issues that traditional marketing alone cannot address. Premier Studios is headquartered in Lenexa, Kan., with an office in Nashville, Tenn. More info:

For more information: Heather Knight


SOURCE Premier Studios