LOS ANGELES, April 14, 2016 /PRNewswire/ -- CORE Nutrition, purveyors of CORE® Hydration premium bottled water, announces its major market rollout of its newest innovation, CORE® Organic, a USDA Certified Organic fruit infused beverage with antioxidants and only 5 calories per serving. The revolutionary USDA Organic low calorie beverage will roll out into grocers including Kroger, Safeway/Albertson's, Save Mart/Lucky Supermarkets, H-E-B, Sprouts Farmers Market, Acme, Tops Friendly Markets, Bristol Farms, and select Whole Foods Markets through May. Additionally, extensive distribution will kick in at 7-Eleven locations on both coasts as part of the retailer's push for "better for you" beverages.
Known for CORE Hydration, the buzzworthy premium bottled water, CORE Nutrition has developed a first of its kind – an organic and low calorie drink that tastes great without the worry of artificial ingredients, high calorie counts or sugar. With CORE Organic, the company is tapping into America's growing demand for organics, a market estimated at $40 billion that grew by 11 percent in 2014, according to Mintel. Additionally, 85 percent of Americans are currently buying organic and 75 percent of conventional grocery stores are carrying organic products nationwide.
"Organic is one of the hottest trends, but it's not enough on its own," said Lance Collins, CEO and founder of CORE Nutrition. "No one has been able to crack the code and deliver on all three attributes of organic, low calorie and great taste. So we set out to quench consumers' thirst and deliver a revolutionary new product. Eighteen months later, we're introducing CORE Organic, making organic enjoyable without the tradeoffs of taste or higher calories and so far the reception from retailers, distributors and consumers has been extremely positive."
The low-glycemic CORE Organic has less than 1g of sugar per serving and contains as much antioxidants as a half cup of blackberries or cherries, all derived from white tea extract and maqui berry. The beverage checks all the boxes – only 5 calories per serving, gluten-free, non-GMO, kosher, soy-free, vegan and, of course, certified USDA organic – thus it's designed for a wide variety of lifestyle and dietary preferences. CORE Organic offers six unique flavors that will please any palate and craving: Peach Mango, Watermelon Lemonade, Pomegranate Blue Acai, Orange Clementine, Coconut Colada and Orchard Pear.
As with its sexy sister beverage CORE Hydration, CORE Organic is offered in a proprietary contoured wide mouth bottle with a signature fade label. The full beverage line is currently available for purchase at select retailers in major cities on the west and east coasts, and retails for $2.49 for an 18oz bottle.
For more information, please visit www.coreorganic.com and follow CORE Nutrition on Facebook (/corenaturalwater), Twitter @COREdrinks and Instagram at @core. For retailer locations, visit http://core-hydration.com/stores.
About CORE Nutrition, LLC.
A health and wellness company founded in 2015 on innovative design and science, CORE® Nutrition is the maker of CORE® Hydration premium bottled water and CORE® Organic fruit infused beverages. CORE Nutrition was founded by beverage industry veteran Lance Collins, best known for creating billion dollar brands such as FUZE® and NOS Energy®. CORE Hydration is a new premium bottled water that is perfectly balanced to work in harmony with your body's natural pH. Through a unique process, CORE Hydration is ultra-purified and balanced with electrolytes and minerals to achieve your body's "Perfect pH" of 7.4. Available in 30-ounce and 20-ounce wide mouth closure PET and a 24 ounce sports-cap PET, CORE's revolutionary contoured bottle is 100% recyclable and BPA free. Rolling out in 2016, CORE Organic fruit infused beverages are delivering what consumers have been thirsting for but unable to find, an organic, low calorie and great tasting beverage. In addition to being USDA Certified Organic with only 5 calories per serving, they are also low glycemic (with less than 1g of sugar per serving), gluten-free, non-GMO, Kosher, soy-free, and vegan. Each serving of CORE Organic contains the same amount of antioxidants as a 1/2 cup serving of blackberries or cherries. CORE's Music Brand Ambassadors include Katy Perry, Adam Levine, Becky G, Diplo, Juicy J and Max Martin. CORE brands can be found at leading retailers such as 7-Eleven, Circle K, Wawa, Albertsons, Kroger and Safeway. For more information and to find a retailer near you, visit www.core-hydration.com.
SOURCE CORE Nutrition, LLC.