Premium Carry Solutions Brand, DICOTA, Unveils Fresh Corporate Identity and Embarks on Rejuvenating its Product Portfolio

STOCKHOLM, February 2, 2010 /PRNewswire/ -- Leading carry solutions brand, DICOTA, is revamping its corporate identity and product range with the expansion of its collections to meet the demands of burgeoning consumer segments.

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Part of the OSM Group, DICOTA designs quality carry solutions for the multi-media industry. DICOTA established its trusted name with quality and functional products primarily for business and corporate consumers. DICOTA is now developing its offering for both its existing customer base and three new consumer-led segments.

"At the heart of our new identity is the recognition of the emotional attachment individuals have with the content stored on their multi- media devices - email, documents, music, film or photographs: all important elements of people's lives - at DICOTA we develop carry solutions that 'protect your world' as well of course your hardware," says Phil Mulholland, OSM Group Chief Marketing Officer.

DICOTA has developed five new series - Me, Studio, Essence, Prime and One - each for specifically identified customer groups. These are the first of a range of new products that are scheduled for roll-out in the coming year.

Four of the five new series will debut at CeBIT, with the Studio series set for release in the second half of the year. The Prime and Essence series build on the strong heritage of the DICOTA brand, while Me, One and Studio evolve DICOTA's brand core, providing carry solutions that cater for the growing popularity of netbooks, tablets and ebooks - seen especially in the past 12 months - as well as smart phones, cameras and MP3 players.

In a unique offer to support customers in protecting their personal and professional data, DICOTA has teamed up with online digital storage experts, Memopal with the "Protect Your World" campaign. Under the offer, customers have access to a 150GB back-up download service entirely free of charge for a 60-day trial period, and a 20 percent discount on the annual fee for the first year. For more details on this offer, please contact DICOTA or Memopal.

The rejuvenation of the DICOTA product range gets underway at the CeBIT exhibition that runs between March 2 and March 6 in Hanover, Germany. OSM and DICOTA will be exhibiting in Hall 15, Stand F16, Planet Reseller, under the campaign theme "Bag to the Future". CeBIT is the world's largest trade fair showcasing digital IT and telecommunications solutions for home and work environments.

About DICOTA

DICOTA develops, manufactures and distributes high-quality notebook bags, customized case solutions and innovative mobile computing accessories. With nine independent country subsidiaries and over 80 partners, DICOTA has a strong global presence. Find out more about DICOTA and our new range of innovative and stylish products, at http://www.dicota.com. You can learn more about the CeBIT exhibition at http://www.cebit.de

About OSM Group

OSM Group specialises in the design, manufacture and distribution of customized mobile accessories, retail display and premium product solutions for leading brands primarily in the multi-media industry. For more information about OSM Group, please visit our website at http://www.osmglobal.com

SOURCE OSM Group