SANTA CLARA, Calif., Jan. 22, 2015 /PRNewswire/ -- C1X, an online programmatic direct platform, has today announced a partnership with Yahoo (Nasdaq: YHOO) to make Yahoo premium inventory available programmatically through C1X's Automated Guaranteed market. The partnership, along with recent alliances in international markets, has led the C1X leadership team to anticipate robust growth in programmatic direct advertising throughout 2015.
C1X's integration of Yahoo premium inventory opens an additional channel for advertising sales of premium package offerings. C1X also provides capabilities for ad buyers to search inventory, set targeting requirements, send creative, receive holistic analytics through the C1X buy-side console, and explore new data-driven buying capabilities that are expected to launch in early 2015.
Mukundu Kumaran, Founder and CEO of C1X, said that the company's "programmatic direct solution and unique data-driven direct technologies have shed a light on new opportunities for publishers looking to optimize inventory strategy for better yield by increasing sales through the lucrative guaranteed channel, and for advertisers looking to gain access to premium inventory and overlay data in order to efficiently and flexibly manage campaigns to meet their established key performance indicators."
Kumaran also noted that, "The talented team at C1X has been cheered on by increased curiosity around the programmatic direct space, globally. Our recent partnerships with digital advertising partners in the Indian and Japanese markets, along with Yahoo, have realized connections between buyer and seller around publisher audiences that were unexpected and pleasantly surprising!"
About C1X Inc. C1X is an independent technology leader offering a guaranteed, programmatic-direct platform for premium publishers to efficiently sell their inventory to online media buyers. With more than 1,000 premium sites available globally, the C1X platform offers tremendous value and scale to planners and buyers representing clients worldwide. C1X is based in Santa Clara with offices in New York, Tokyo, Chennai and New Delhi.