Prenatal Vitamin Supplements Market 2023-2027|CAGR accelerating at 8.12% by 2027|Segmentation by Distribution channel, Form factor and Geography|Technavio

NEW YORK, June 27, 2023 /PRNewswire/ -- According to projections, the market size for prenatal vitamin supplements will grow by USD 237.81 million.  A growing number of gynecologists are advising expecting moms to take prenatal vitamin supplements and this is one of the factors driving the market for prenatal vitamin supplements market. Prenatal vitamin supplements without pills are becoming increasingly popular and are expected to increase demand. Between 2022 and 2027, the market for prenatal vitamin supplements is forecasted to expand at a CAGR of 8.12%.

Prenatal vitamin supplements market report goes into great detail about market segmentation by by distribution channel (conventional retail channels, direct selling, and e-retailing), form factor (powder, liquid, capsules, and gummies), and geography (North America, Europe, APAC, South America, and Middle East and Africa).

Prenatal vitamin supplements market trends

Prenatal vitamin supplements are becoming increasingly popular and growing promotion of vitamin supplements is an important trend in the market. Prenatal vitamin supplements are one of the nutritional supplement industry's fastest-growing sectors. With a significant number of pregnancies each year, the availability of supplementary nutrition is crucial since optimal nutrition during pregnancy is critical for baby growth.

Know more about the trends such as AI usage by prenatal vitamin supplement manufacturers along with market challenges. Click here to get the sample report!

Prenatal vitamin supplements landscape & market vendors

The market study covers the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on penetration-based adoption rates in various regions. Furthermore, the research offers important buying criteria and price sensitivity drivers to assist businesses in evaluating and developing their growth strategy.

Major market vendors

The market is driven by the presence of several global and regional vendors, such as Bayer AG and Abbott Laboratories. To assist clients in understanding the larger business environment as well as the strengths and weaknesses of important market competitors, qualitative and quantitative vendor analysis has been undertaken. Data is assessed qualitatively to classify suppliers as pure play, category-focused, industry-focused, and diversified, and statistically to classify vendors as dominant, leading, robust, tentative, and weak.

Learn more about vendors such as Alora Pharmaceuticals LLC, Biotics Research Corp., Church and Dwight Co. Inc. and other vendors in the market. Click here to get sample reports for more insights!

Regional insights:

During the projected period, North America is expected to contribute 51% to worldwide market growth. Although birth rates in the region are dropping, the penetration of supplement kinds, such as prenatal vitamin supplements, is significant due to the great awareness of these supplements in nations such as the United States and Canada. 

Analysts at Technavio have thoroughly discussed the geographical trends and factors that will affect the market throughout the projected period.

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Related Report:

Vitamin Ingredients Market : The vitamin ingredients market is expected to develop at a 5.3% CAGR between 2022 and 2027. The vitamin ingredients market is expected to grow by USD 1,280.5 million. The rising frequency of vitamin insufficiency, greater marketing activities and techniques, and higher risk of lifestyle disorders all contribute to market expansion

Dietary Supplements Market: The dietary supplements market is expected to develop at an 8.16% CAGR between 2022 and 2027, with a market size rise of USD 61.4 billion. 

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1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Form Factor
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global prenatal vitamin supplements market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on global prenatal vitamin supplements market 2017 - 2021 ($ million)

• 4.2 Distributional Channel Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Distributional Channel Segment 2017 - 2021 ($ million)

• 4.3 Form Factor Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Form Factor Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments 
• Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Conventional retail channels - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Conventional retail channels - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Conventional retail channels - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Conventional retail channels - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Conventional retail channels - Year-over-year growth 2022-2027 (%)

• 6.4 Direct selling and e-retailing - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Direct selling and e-retailing - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Direct selling and e-retailing - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Direct selling and e-retailing - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Direct selling and e-retailing - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel
• Exhibit 42: Market opportunity by Distribution Channel ($ million)
• Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Form Factor

• 7.1 Market segments 
• Exhibit 44: Chart on Form Factor - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Form Factor - Market share 2022-2027 (%)

• 7.2 Comparison by Form Factor 
• Exhibit 46: Chart on Comparison by Form Factor
• Exhibit 47: Data Table on Comparison by Form Factor

• 7.3 Powder - Market size and forecast 2022-2027
• Exhibit 48: Chart on Powder - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Powder - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Powder - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Powder - Year-over-year growth 2022-2027 (%)

• 7.4 Liquid - Market size and forecast 2022-2027
• Exhibit 52: Chart on Liquid - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Liquid - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Liquid - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Liquid - Year-over-year growth 2022-2027 (%)

• 7.5 Capsules - Market size and forecast 2022-2027
• Exhibit 56: Chart on Capsules - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Capsules - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Capsules - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Capsules - Year-over-year growth 2022-2027 (%)

• 7.6 Gummies - Market size and forecast 2022-2027
• Exhibit 60: Chart on Gummies - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Gummies - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Gummies - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Gummies - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Form Factor 
• Exhibit 64: Market opportunity by Form Factor ($ million)
• Exhibit 65: Data Table on Market opportunity by Form Factor ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 67: Chart on Market share by geography 2022-2027 (%)
• Exhibit 68: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 69: Chart on Geographic comparison
• Exhibit 70: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 Germany - Market size and forecast 2022-2027
• Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Canada - Market size and forecast 2022-2027
• Exhibit 103: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.12 France - Market size and forecast 2022-2027
• Exhibit 107: Chart on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on France - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on France - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 111: Market opportunity by geography ($ million)
• Exhibit 112: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 113: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 115: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 116: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 117: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 118: Matrix on vendor position and classification

• 12.3 Abbott Laboratories 
• Exhibit 119: Abbott Laboratories - Overview
• Exhibit 120: Abbott Laboratories - Business segments
• Exhibit 121: Abbott Laboratories - Key news
• Exhibit 122: Abbott Laboratories - Key offerings
• Exhibit 123: Abbott Laboratories - Segment focus

• 12.4 Alora Pharmaceuticals LLC 
• Exhibit 124: Alora Pharmaceuticals LLC - Overview
• Exhibit 125: Alora Pharmaceuticals LLC - Product / Service
• Exhibit 126: Alora Pharmaceuticals LLC - Key offerings

• 12.5 Bayer AG 
• Exhibit 127: Bayer AG - Overview
• Exhibit 128: Bayer AG - Business segments
• Exhibit 129: Bayer AG - Key news
• Exhibit 130: Bayer AG - Key offerings
• Exhibit 131: Bayer AG - Segment focus

• 12.6 Biotics Research Corp. 
• Exhibit 132: Biotics Research Corp. - Overview
• Exhibit 133: Biotics Research Corp. - Product / Service
• Exhibit 134: Biotics Research Corp. - Key offerings

• 12.7 Church and Dwight Co. Inc. 
• Exhibit 135: Church and Dwight Co. Inc. - Overview
• Exhibit 136: Church and Dwight Co. Inc. - Business segments
• Exhibit 137: Church and Dwight Co. Inc. - Key offerings
• Exhibit 138: Church and Dwight Co. Inc. - Segment focus

• 12.8 Dr Reddys Laboratories Ltd. 
• Exhibit 139: Dr Reddys Laboratories Ltd. - Overview
• Exhibit 140: Dr Reddys Laboratories Ltd. - Business segments
• Exhibit 141: Dr Reddys Laboratories Ltd. - Key offerings
• Exhibit 142: Dr Reddys Laboratories Ltd. - Segment focus

• 12.9 Duchesnay Inc. 
• Exhibit 143: Duchesnay Inc. - Overview
• Exhibit 144: Duchesnay Inc. - Product / Service
• Exhibit 145: Duchesnay Inc. - Key offerings

• 12.10 Kikkoman Corp. 
• Exhibit 146: Kikkoman Corp. - Overview
• Exhibit 147: Kikkoman Corp. - Business segments
• Exhibit 148: Kikkoman Corp. - Key offerings
• Exhibit 149: Kikkoman Corp. - Segment focus

• 12.11 Nestle SA 
• Exhibit 150: Nestle SA - Overview
• Exhibit 151: Nestle SA - Business segments
• Exhibit 152: Nestle SA - Key news
• Exhibit 153: Nestle SA - Key offerings
• Exhibit 154: Nestle SA - Segment focus

• 12.12 Nordic Naturals Inc. 
• Exhibit 155: Nordic Naturals Inc. - Overview
• Exhibit 156: Nordic Naturals Inc. - Product / Service
• Exhibit 157: Nordic Naturals Inc. - Key offerings

• 12.13 Otsuka Holdings Co. Ltd. 
• Exhibit 158: Otsuka Holdings Co. Ltd. - Overview
• Exhibit 159: Otsuka Holdings Co. Ltd. - Business segments
• Exhibit 160: Otsuka Holdings Co. Ltd. - Key offerings
• Exhibit 161: Otsuka Holdings Co. Ltd. - Segment focus

• 12.14 Pharmavite LLC 
• Exhibit 162: Pharmavite LLC - Overview
• Exhibit 163: Pharmavite LLC - Product / Service
• Exhibit 164: Pharmavite LLC - Key offerings

• 12.15 The Clorox Co. 
• Exhibit 165: The Clorox Co. - Overview
• Exhibit 166: The Clorox Co. - Business segments
• Exhibit 167: The Clorox Co. - Key offerings
• Exhibit 168: The Clorox Co. - Segment focus

• 12.16 The Procter and Gamble Co. 
• Exhibit 169: The Procter and Gamble Co. - Overview
• Exhibit 170: The Procter and Gamble Co. - Business segments
• Exhibit 171: The Procter and Gamble Co. - Key news
• Exhibit 172: The Procter and Gamble Co. - Key offerings
• Exhibit 173: The Procter and Gamble Co. - Segment focus

• 12.17 TherapeuticsMD Inc. 
• Exhibit 174: TherapeuticsMD Inc. - Overview
• Exhibit 175: TherapeuticsMD Inc. - Product / Service
• Exhibit 176: TherapeuticsMD Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 177: Inclusions checklist
• Exhibit 178: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 179: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 180: Research methodology
• Exhibit 181: Validation techniques employed for market sizing
• Exhibit 182: Information sources

• 13.5 List of abbreviations 
• Exhibit 183: List of abbreviations

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