P.R.E.S.I.D.E.N.T. Principles from International Communications Expert Help Business Leaders Influence and Inspire Like Obama, Gingrich and Romney

NEW YORK, Jan. 23, 2012 /PRNewswire/ -- "Many business leaders think that hard data will influence subordinates, but in today's troubled economy, they must first overcome workers' fear and uncertainty by addressing their emotions," said international speaker and best-selling author Gil Peretz. "President Obama, Mitt Romney, Newt Gingrich, and other U.S. politicians - on both sides of the fence - do this very well."

Peretz, who has been called an "Obama expert" by U.S. News & World Report, wants to help corporate leaders boost morale and influence attitudes. "It's not what you say; it's what they feel," said Peretz. He presents nine principles from his signature seminar "Inspire like Reagan, Communicate like Obama, and Influence like Steve Jobs" that spell out the acronym P.R.E.S.I.D.E.N.T.:

1. PowerPoint (None)
Avoid using "bullets-based" PowerPoint for speeches. The focal point of your speech is your audience - not you or your slides.

2. Rapport-Building Techniques
Ensure that others will be open to your message by forging bonds quickly through techniques such as making eye contact, smiling, and emphasizing similarities.

3. Emotional Triggers
Use words that spark an emotional response - for example, competitive phrases such as "let's be the first" or "let's beat them," to inspire listeners to action. Quote from the Bible.

4. Simple, Short Messages
Employ two- to three-syllable words in simple sentences that even 10-year-olds can understand. Use slogans, and repeat your key message.

5. Inspirational Stories
Incorporate personal stories to connect with people's hearts.

6. Dramatic Moments
Plan for your speech to have one "wow" moment, either a statement or action, that audiences will remember and "tweet" about.

7. Enthusiastic, Positive Language
Opt for positive language, like "we have the best people here" or "we have beautiful products," that builds enthusiasm rather than negative language such as "I'm skeptical," which dampens zeal.

8. Nonverbal Communication
Consider factors such as tone, cadence and pauses as well as body language, clothing and location.

9. Trust
Focus on creating trust and exhibiting consistent corporate values so people are comfortable following your vision.

About Gil Peretz

An expert on business performance improvement with more than 25 years of experience, Gil Peretz is one of the world's leading authorities on communication and sales training. Global companies based in the US, Europe, and Asia-Pacific invite Peretz, who often uses magic and props to deliver power-packed business ideas, to lead customized dynamic workshops designed to inspire their people to action.

Peretz has worked with international organizations such as Microsoft, Coca-Cola, Hertz, Ericsson, Hilton, Citroen, and Merck. His novel Intimate Marketing shows readers what business can adopt from personal relationships.

Peretz and wife Nili cracked the code of Obama's techniques and in Obama's Secrets show how using Obama's "message engineering" can improve the way CEOs communicate, persuade and pitch anything.

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SOURCE Gil Peretz