Press Release Distribution Should be a Necessary Element of Any New Year Marketing Plan

When putting together your company's marketing plan for 2013, don't forget about its online visibility

Jan 10, 2013, 13:11 ET from 24-7PressRelease

NEW YORK, Jan. 10, 2013 /PRNewswire/ -- Now that we are 10 days into January, your marketing plans for 2013 are, no doubt, well underway (or at least, they're getting there). When putting together a marketing plan for this year, remember that the key to any business's success is visibility.

How do you become more visible - particularly in an online arena, where people have so many options to choose from and there is so much information out there? Press release distribution is one of the key ways you can help your website go from one of the masses to the one at the top with regards to Google results.

Submitting a press release to a distribution service allows for the possibility of hundreds of back links to be created with just one release, making this one of the most cost-effective marketing tools available online. Your press release will be sent to hundreds or thousands of news outlets that are looking for worthwhile, quality news to publish to their readers, who are all potential customers.

In order to help ensure your release's success, focus on high-quality writing and a release with a strong news angle, rather than one that is just written as if it is an advertisement. Providing readers with information that is useful to them is appealing and will mean that news outlets are far more likely to 'pick up' a news release and publish it.

24-7PressRelease offers high-value, high-quality press release distribution services, and its Mass Media Visibility package, in which it partners with fellow press release service PR Newswire, offers customers the best value for money, with the benefit of two distribution channels for just one low cost.

For more information on the latest news in the press release distribution industry, check the 24-7PressRelease blog at, and its YouTube channel at

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SOURCE 24-7PressRelease