Price Fighter™ Powered by ChaChing® Pioneers Live Online Marketplace Where Merchants Battle in Real Time to Win Shoppers' Orders

Price Fighter™ powered by  ChaChing^® has launched the first live marketplace where merchants cut prices on-screen in real time to win shoppers' orders. The patented technology creates a live pricing arena that shows the lowest all-in cost and drives merchants to drop prices to compete on social commerce, shifting power and cash away from Big Tech and back to the people. 

LOS ANGELES, Sept. 30, 2025 /PRNewswire/ -- A new era of online shopping is here. Price Fighter™ powered by ChaChing® has launched the first live online marketplace where merchants visibly battle for customers by cutting prices on-screen in real time. The patented technology transforms social commerce into a live pricing arena, delivering transparency, competition, and lower costs for shoppers.

Heavyweight champion Mike Tyson is lending his voice in the fight against inflation. "I grew up with a single mom who had to stretch every dollar just to get by," Tyson said. "Back then, if we'd had something like Price Fighter, where merchants had to fight each other to lower prices for families like mine, it would have been a total game changer. That's why I'm proud to be a part of this company to help deliver better prices for people that need it the most."

Price Fighter's patented technology shows the lowest all-in price, including product, shipping, and fees. Merchants can instantly drop prices live on-screen to climb to the top and secure the sale. Shoppers see the best deal, transparently, in real time.

"This is something the world hasn't seen in online shopping before," said Max Sugrue, Founder and CEO of ChaChing®. "This is more than an online marketplace, this is a live competition where merchants go head-to-head to offer you the best deal. The result is lower prices, more transparency, and real savings for families who need it most."

For decades, consumers have paid hidden markups while merchants poured billions into Big Tech advertising on platforms like Amazon, Google, and Meta. Price Fighter turns that model upside down by redirecting ad spend toward actual purchases and rewarding both shoppers and retailers.

"Merchants who keep paying into Big Tech's system are fighting a losing battle," Sugrue said. "Price Fighter flips the dynamic. We reward the retailers who lower prices and we reward shoppers who make smarter choices. That's a knockout win for everyone."

About Price Fighter
Price Fighter™ powered by ChaChing® is a live online marketplace built to protect consumers in an era of soaring prices. As hardworking families across America face the rising cost of living, Price Fighter™ puts people before profit. By rejecting the traditional ad dollars funneled to Big Tech, Price Fighter passes those savings directly to shoppers instantly, and on the items they already buy. To learn more, visit: price-fighter.com 

About ChaChing®
ChaChing® is a groundbreaking online marketplace designed to put people before profit—and transparency before hidden markups and placement costs of Big Tech. Instead of allowing Big Tech to pocket hidden advertising fees, ChaChing® redirects that value back to shoppers. By showing real-time, all-inclusive pricing, including shipping, across multiple merchants, ChaChing® makes it easy to see the true cost upfront. The result: fairness restored to social commerce and genuine financial relief for every shopper. Learn more at: chaching.me/us

Media Contact:
Maria Coder
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SOURCE Price Fighter™ powered by ChaChing®